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DC & Associates Worldwide wins Travel Manitoba contract

October 26, 2017 Business News No Comments Email Email

Travel Manitoba in Canada has appointed DC & Associates Worldwide to carry out its trade marketing and public relations in the Australian market.The DC & A team, consisting of Managing Director Donna Campbell, Trade Director Nathan McLoughlin, Media Director Pip Macken, and Trade Manager Ray Lane, will support and promote the Travel Manitoba Canada’s Heart… Beats brand and facilitate sustainable growth for Manitoba’s tourism sector.

The ability to recognise Manitoba’s marketable features and translate this into strategies for measurable tourism growth was key in the appointment of DCA.

“Manitoba’s vast national parks, outdoor adventure, and unique wildlife, including polar bears and beluga whales, resonate strongly with Australian travellers,” said Donna. “As a unique and compelling area of Canada that’s easily accessible from Western Canada’s gateway cities via air and rail, Manitoba has exciting opportunities for growth from the Australian market and our strategy is designed to entice Australians to choose Manitoba as a travel destination, year-round.”

“The team is passionate about Manitoba’s awe-inspiring natural phenomena, the dynamic city of Winnipeg, and the fascinating culture, and we look forward to developing its tourism potential through travel trade relations, digital and content communications, and media activities across all platforms,” said Donna.

The appointment commenced in September 2017.

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