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Deborah Hutton Becomes the Face of Avalon Waterways

March 19, 2014 River Cruising No Comments Email Email

River cruise specialist Avalon Waterways has appointed television presenter Deborah Hutton as its brand ambassador for Australia and New Zealand.

The new role is an extension of a partnership forged last year when Avalon announced the selection of Deborah to launch one of its new Suite Ships, Avalon Illumination, at a ceremony in Vienna in June.

Deborah Hutton - Avalon Ambassador

Deborah Hutton – Avalon Ambassador

As the new face of Avalon Waterways, Deborah will appear in advertising campaigns and other marketing initiatives throughout the year.  Her role symbolises the growing importance of the Australian market in Avalon’s worldwide operations.

Avalon Waterways Managing Director Australasia Stewart Williams said he was delighted that Deborah had taken on the new role.

“Much of Avalon Waterways’ success has been driven by the enthusiasm of Australian and New Zealand travellers, who continue to book river cruises in record numbers,” Mr Williams said. “Deborah’s appointment puts a local face to that success and will help further spread the word on the appeal of river cruising.

“Avalon’s guests are sophisticated travellers who are quite savvy and look for a river cruise that is contemporary in style,” he said. “Deborah is an excellent representative of that traveller and will be a great asset in communicating to our guests.”

A former international model, Deborah has enjoyed a high profile career as a television host on a range of top rating programs including the Nine Network’s Location, Location and Amazing Homes.

Currently the host of the popular Foxtel Movie Show, she has also been a brand ambassador for iconic Australian companies such as Qantas and was an editor for The Australian Women’s Weekly for more than 10 years. In 2012 Deborah founded ‘Balance by Deborah Hutton’, an on-line community designed to help women with practical advice around maintaining balance in their lives.

Deborah said she was proud to lend her support to Avalon Waterways as it embarked on a further expansion of its river cruise fleet.

“Avalon Waterways’ new Suite Ships have been designed with Australians in mind, so it will be an absolute pleasure for me to represent Australian travellers when we launch Avalon Illumination in Vienna,” Deborah said.  “I’m looking forward to seeing a whole new side to Europe – cruising along the river is going to be a seriously great way to travel.”

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