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Delegates Share Great Ideas At 2017 Korea Asae Conference

April 18, 2017 Conferences No Comments Email Email

Korea recently hosted the 2017 Great Ideas Global Association Management Conference Asia-Pacific, bringing to the country approximately 150 association executives from more than 10 countries for networking and knowledge-sharing. The gathering, which took place at the Grand Hyatt Seoul from March 22-24, was also an opportunity to highlight Korea’s role as a regular host of large-scale international association meetings.

Under the theme, “Great Ideas Happen When You Connect”, the conference included a range of educational sessions focused upon social connectivity, successful meeting planning, digital marketing, and other related topics. Several tourism organizations and local convention bureaus, including the Korea MICE Bureau (KMB), a division of the Korea Tourism Organization, were also present at the event to showcase their services during the networking breaks.

The keynote address was delivered by Donald Strickland of business consultancy firm Strickland & Associates, with other speakers and panelists including a variety of public and private travel and tourism executives and association members from Korea, other Asia-Pacific countries, and the US.

This was the third Asia-Pacific Great Ideas Conference since it began in 2014. The ASAE includes over 21,000 association executives representing 10,000 organizations based mainly in the US. The growing influence and impact of associations in the Asia-Pacific, as well as the region’s rise as a meetings destination, has more recently seen the opening of ASAE offices in Seoul and other regional capitals.

The 2017 conference was sponsored by the KMB, Seoul Tourism Organization, Seoul Metropolitan City, and Goyang City. Among the support provided by the KMB was the provision of special on-site Korean cultural performances, which were well received by the conference’s international attendees. The performance is one of the many complimentary packages included in the new 2017 Korea Convention Support Program. The KMB also co-hosted a welcome reception with Seoul on March 22, which gave delegates the opportunity to network and enjoy Korean cuisine.

“In recent years, the rapid growth of Korea’s meetings industry and the various associations that help drive it has been strongly dependent on our country embracing knowledge-sharing,” said Korea MICE Bureau director Kapsoo Kim. “This week’s Great Ideas conference perfectly demonstrated that ethos, with our many association friends from the Asia-Pacific and beyond inspiring us, just as I hope we have inspired them,” he added.

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