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Department of Tourism and Tourist Police Division Launch “Stand by You” Campaign for Valentine Season in Phuket

February 20, 2014 Destination Thailand No Comments Email Email

The Department of Tourism, the Ministry of Tourism and Sports, and the Tourist Police Division join hands in enhancing tourist services and increasing tourist safety so as to bolster Thailand’s image as a great tourist destination.

Their latest collaboration is the “Stand by you” campaign. Launched for the Valentine Season in Phuket, it seeks to assure tourists that they will get good care throughout their trip in Thailand. Under the campaign, tourist-police caravans reach out to foreigners to provide information, recommend outlets of assistance, and deliver the sense of security 24 hours a day. The launch of the campaign takes place at the multipurpose yard on the Bang La Road, Patong Beach, Phuket.

Pol Major General Apichai Thi-amart, commander of the Tourist Police Division, says in response to the country’s current situation, his division has adjusted its tourist-safety strategy and launched the Stand by you campaign for the Valentine Season in Phuket rather than Bangkok. With political demonstration going on in the Thai capital, so many tourists have avoided spending their time there.

Foreign tourists, particularly from China and Russia, have appreciated nice beach in Phuket and nearby provinces. Scandinavians and Europeans even love to arrange their long-time stays in Phuket. Since political demonstration gripped Bangkok last October, more tourists have apparently headed to Phuket. In January, the number of tourist arrivals in this southern province increased by 3,300 a day or by 10 per cent when compared with the same period a year earlier.

“Foreign tourists are worried about their safety. So, they have avoided going to Bangkok where different political ideologies have caused conflicts. To them, Phuket is a good alternative because there are direct flights to this resort town from many cities across the world. Phuket, moreover, has had many safety zones,” Pol Major General Apichai Thi-amart says.

The “Stand by you” campaign is expected to create a good environment for tourism by making tourists feel safe, secure and happy through the availability of tourist police. Moreover, this campaign seeks to encourage Thais to playing good hosts and refraining from exploiting tourists, be they locals or foreigners.

Pol Major General Apichai Thi-amart says volunteer tourism operators in Phuket are recruited to join the “Stand by you” campaign. Under this campaign, “mobile tourist police units” head to key attractions in this southern province so as to serve tourists better. Via these units, tourists will be able to file complaints, get information on Thailand and its tourism, and enjoy public order. These units even offer wireless High-Speed Internet, facsimiles and telephones to for tourists’ convenience. If they want a Thailand-tourism guidebook, they can easily download the “Tourist Buddy” application into their smart phones. If they wish to lodge a complaint, inquire about routes or get assistance, they can always call Hotline 1555 for assistance from tourist police too.

Tourist police have now offered interpretation services in many languages including English, Russian, Japanese, Korean and French. Using the CERN Advanced Storage manager (CASTOR) database system for their services, tourist police can quickly coordinate with relevant agencies and deliver immediate help. Tourists’ confidence, therefore, is bound to grow further.

Mr. Somchai Maijondang, Director general of the Department of Tourism, says Phuket is set to become a new aviation hub in Southeast Asia following the establishment of the ASEAN Economic Community in late 2015. As a result, there is a great possibility that the number of Thai and foreign tourists in Phuket will soar, with over 15 million tourists expected this year. Recognizing the importance of creating a good image for Thailand in the eyes of local and foreign tourists, the Ministry of Tourism and Sports has urged all tourism operators to deliver good services and maintain the country’s good image. Such efforts, after all, attract more tourists, spur tourism industry and push up tourism income. When impressed, foreign tourists will return to Thailand for more.

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