Design, multichannel retailing and customer communication: Nordstil offers an exciting complementary programme
Putting retail products and services on prominent view – that is what Nordstil’s complementary programme in Hamburg is all about. From
23 to 25 July 2016, Nordstil Forum in Hall B 1.0 will be inviting experts from a variety of disciplines onto the stage. Lectures, live and trend presentations will cover different issues from a practical perspective, ranging from product selection and presentation at the point of sale, through to multichannel retailing and effective gift wrapping solutions.
Philipp Ferger, Head of Regional Consumer Goods Fairs,
Messe Frankfurt, believes that “it is just as important for modern retailers to present their products in an appropriate, attractive way, as it is to order the right products in the first place. With Nordstil, we are not only offering a regional trend and order platform, but also providing retailers with powerful tools to use when selling their products.” Here, Ferger is referring in equal measure to the Forum and Village elements of the complementary programme.
Nordstil Forum: a full three-day programme
On the hour, every hour, there will be a different topic on Nordstil’s Forum programme. On Saturday the focus will be trends, overall presentation and product design. On Sunday, the talks will mainly concentrate on sales expertise and customer communication, and Monday’s programme will attract visitors with lectures on approaches
to multichannel retailing.
Gudrun Rohsmöller, for example, is giving a presentation entitled ‘Creative gift wrapping – effective ideas for autumn and Christmas time’ and will be talking about wrapping paper trends, packaging design and easily achievable gift-wrapping techniques. The gift-wrapping artist from the company ‘Schönes schön verpacken’ will guide us through this highly visual topic in a practical and relevant way.
Burkhard Treude, management consultant and sales psychologist, is giving a presentation entitled ‘Recognising what customers need and influencing what they want’. His talk will cover special questioning techniques to find out what people want, as well as a needs analysis for additional and supplementary products and accessories.
Harald Weber, owner of b2bmarketing, is giving two presentations on the themes of ‘Active selling from the shop shelf’ and ‘How to survive as a small shop owner in competition with large retailers’. He will explore creative ideas to address the question: how can I position my products more proactively and sell them successfully in the digital age?
Not dull at all:
Nature and metal provide contrasts for the cold season
As last year, designer Detlef Klatt is not only speaking on Nordstil’s lecture programme, but also designing a part of the trend show in the Nordstil Forum. His presentation spaces will be given over entirely to the theme of contrasting elements in nature. Defining materials in this furnishing trend are wood, stone and clay. Klatt will turn the focus to autumn and winter with gentle grey, earthy brown and pastel green tones. A multitude of products will be found in this colour combination, decorated with expressive touches such as twigs, mosses, leaves and grasses.
Clear silver, rough iron, polished brass and shiny gold accents will provide a clear contrast to this elemental atmospheric picture. At the same time, metallic structures will provide ever-changing interpretations of nature as well. Further additions to the displays will include soothing elements relating to the themes of enjoyment, wellness and spa, with a focus on tactile stimuli alongside innovative visual impressions. Surfaces made of cold metals or rough wood, for example, will generate special sensory experiences and enable us to identify anew with well-known raw materials.
Creating demand at the point of sale:
Nordstil Village uses shop window format to demonstrate
how people can be incentivised to buy
In addition, Nordstil’s Village is concerned with sales-oriented, creative and efficient solutions to encourage buyers. It is here that eleven design-oriented companies have once again put together joint displays in Hall 4, where they will be showcasing their innovative approaches for the point of sale. As an example, many of the displays will be showcasing products from a range of consumer categories, in different colours and in varying price categories, to encourage people to buy. “In addition to presenting our own products, the Village area offers us a perfect stage where we can provide our visitors with incentives to display different brands and collections together in harmony. This is how bold installations can come into being on a small scale, and they serve not only to strengthen our own presence and the presence of the whole sector, but also to create buying incentives for our customers and end consumers”, says Mari-Lisa Richter, chief designer for the firm, Räder.
Companies participating at Summer Nordstil 2016 are: Pad Home Design, Donkey Products; designimdorf; NOGALLERY Rosenkranz & Burgmann; Paperproducts Design; Gift Company; Good old friends; koziol; Sompex; Philippi, und Räder Wohnzubehör.
Nordstil – Regional Order Days Hamburg
Nordstil (23 to 25 July 2016 and 14 to 16 January 2017) is the regional order platform for the North and offers a comprehensive range of products split into seven main sections: Furnishing & Decoration, Style & Design, Gifts & Stationery, Kitchen & Gourmet, Garden & Seasonal, Relaxation & Well-being and Jewellery & Fashion. For the North German, Danish and Dutch retail trade, Nordstil is the regional order venue for the spring and summer and the autumn, winter and Christmas business seasons.