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Despegar to Utilize VFM Leonardo’s Visual Content to Offer Travel Shoppers a More Engaging Online Experience

November 6, 2013 Tech No Comments Email Email

VFM Leonardo, technology and online media company for the global hospitality industry, announced today an agreement with Despegar to provide visual media for hotels listed on its twenty one online travel websites.

Under the agreement, Despegar is now a direct channel partner in VFM Leonardo’s VNetwork™ – the largest online media syndication network for the global travel industry. Despegar will access over 1.5 million photo images for all 100,000+ GDS listed hotels through an automated synchronization with VFM Leonardo’s VScape database. Additionally, Despegar has integrated VFM Leonardo’s VBrochure Online Merchandising System into hotel details pages.

Hotel chains and representation companies will manage their properties’ images directly through their VScape Digital Asset Management license. Hotels subscribing to VFM Leonardo’s VBrochure Online Merchandising Systemwill have the added benefit of providing shoppers on Despegar and its 21 regional sites with a fuller and richer visual experience as the customized version of their VPowered Multimedia player will display with their property listing.

“With the upcoming 2016 Olympics in Brazil the travel industry is thriving in Latin America, and Despegar is the leading website for the Portuguese and Spanish speaking market,” said Paolo Boni, CEO, VFM Leonardo, “Consumers are increasingly searching for more visual experiences and details during their travel shopping journey, through this agreement Despegar now has a consistent source of all hotel chain certified visual content and the ability to provide consumers with visually compelling stories for hotels that subscribe to VBrochure.”

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