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Destination BC Names New Vice President of Global Marketing

October 18, 2014 Appointments No Comments Email Email

After an extensive search, Destination BC is pleased to welcome Maya Lange as its new Vice President of Global Marketing, announced CEO Marsha Walden today.

Ms. Lange has a proven track record of managing strong brands on the local, national and world stage. Since 2009, she served as Vice President with Grey Advertising, a global advertising agency. During her eight years at Grey, in their Toronto and Vancouver offices, she led programs on numerous new and established brands such as YVR, Cadillac Fairview, TransLink, WirelessWave, the Canadian Cancer Society and VANOC.  TN-Maya_Lange_Sept_2014-697626297667

Prior to joining Grey, Ms. Lange worked for several years with Mondus in Germany and France on direct and database marketing. After Europe, she moved to Toronto to join Digital Cement, where she led the Kraft Foods North American Customer Relationship Marketing loyalty program, for over four million U.S. and Canadian consumers.

Ms. Lange brings to Destination BC a wealth of experience in digital media, social media, customer relationship marketing, database marketing and mass communications including TV, radio and print. Her education background includes an MBA from the prestigious Rotman School of Management at the University of Toronto.

Ms. Lange speaks four languages and resides in beautiful English Bay with her family. She will officially join Destination BC on October 20, 2014.

Marsha Walden, CEO, Destination BC:
“We are thrilled to welcome Maya Lange to our team. Her range of global marketing experience and her expertise in business communications will be an invaluable asset as we prepare to launch the Corporation’s first new marketing strategy and realize our goal of becoming the most recommended destination in North America.”

Maya Lange, Vice President, Global Marketing, Destination BC:
“I’m honoured to have this opportunity to promote British Columbia to the world. I bring a distinct skill set, having worked in a variety of settings both here in Canada and overseas. I hope to translate my diverse professional experience into making BC’s tourism marketing campaigns even more successful.”

Learn More:
Destination BC is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination BC’s programs and services, please visit:

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