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Destination Canada and Air Canada launch out-of-home campaign

September 13, 2019 Destination North America No Comments Email Email

Destination Canada and Air Canada have joined forces to entice Aussie travellers to plan their next holiday in Canada, with a visually stunning out-of-home campaign in New South Wales, Victoria and Queensland, called CANADA, YOU BEAUTY.

Buses, trams and bus shelters are wrapped in breathtaking imagery of Canada’s one-of-a-kind outdoor adventures, with a compelling call to action that allows consumers to take advantage of Air Canada’s best fares to Canada.

“We are excited for Australians to learn more about Canada’s enthralling offerings for all interests and ages, from gigantic icebergs in Newfoundland and Labrador, to encountering polar bears in Manitoba,” says Donna Campbell, Managing Director, Destination Canada GSA.

“Australians are discovering that Canada’s diversity makes it the ideal holiday destination – whether you want to take a road trip through blazing autumn foliage, have front row seats to the northern lights, or hike the hundreds of parks that make up this naturally beautiful country.”

Vic Naughton, Air Canada, General Manager Australia and New Zealand, agrees that the six-week campaign will raise awareness of Canada’s surprising experiences and exciting seasonal adventures.

“The irresistible images will capture the imagination of Australians who have been considering Canada for their next holiday, as well as those who perhaps didn’t realise all that this vast country has to offer,” says Vic.

“The call to action takes Australian travellers straight to an exclusive website that provides great ideas and information for planning a trip to Canada, along with the best possible fares to wherever they want to go in Canada.”

Air Canada now makes Canada even more accessible to Australians than ever before with direct flights to Vancouver from Melbourne, Brisbane and Sydney, connecting onwards to more than 60 destinations across Canada.

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