Canada’s national tourism marketing organisation, Destination Canada, has won a prestigious World Travel Market London 2016 World Travel Leaders Award in recognition of its success in raising the country’s international tourism profile.
The company received the coveted award today (7 November) at the WTM World Travel Leaders Award ceremony. The award was presented by Baxter Travel Media Managing Editor and Publisher Mike Baginski and was collected by Rupert Peters, Regional Managing Director, Core Markets for Destination Canada.
The Awards give WTM London’s Official Media Partners – which represent key travel industry media around the world – an excellent platform to congratulate and recognise those companies and individuals that have made significant and ground-breaking contributions to travel and tourism in their region or sector.
Three nominations from each of WTM London’s media partners were judged in September by a panel of three, consisting of an independent body, a representative of WTM London and the relevant media partner.
After a change in name and leadership, Destination Canada is establishing new directions and priorities for raising the international tourism profile of Canada.
This mission took a big step in the spring of 2016, with the launch of the “Connecting America” marketing campaign.
Over the next three years, Destination Canada will use research-driven marketing methods to create new advertising and engaging social media content for the US market.
The judges at the WTM World Travel Leaders Award said: “New leadership has taken the profile of international tourism in Canada to another level.”
Every year, World Travel Leaders Awards are presented at WTM London. The full list of 2016 winners is:
Canada: Destination Canada
Italy: Grimaldi Lines
India: SpiceJet Airlines
Brazil: Serra Verdo Express
Portugal: The Azores Tourism Board
China: UTour Group Co. Ltd
Travel Weekly US: Yigit Yigiter (Timelooper)
Travolution: GLH Hotels
Middle East: Dubai Parks & Resorts
TTG: Holiday Extras
WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers’ Club have a combined purchasing responsibility of $22.6 billion (£15.8bn) and sign deals at the event worth $3.6 billion (£2.5bn).