Destination NSW and Alitrip today announced a new agreement to attract more visitors from China to Sydney and Regional NSW.
Owned by Alibaba, Alitrip is one of the largest online travel platforms in China with more than 200 million registered users.
NSW Minister for Trade, Tourism and Major Events Stuart Ayres congratulated Destination NSW on brokering the partnership with the online travel giant, which will boost tourism to NSW.
“Alitrip is a significant player in China’s online travel marketplace and this agreement means that NSW hotels, tourism operators, attractions and airline partners will enjoy even greater exposure in our number-one visitor market,” Mr Ayres said.
“This is a very exciting time in the evolution of our marketing activity in China to drive additional tourism growth to Sydney and Regional NSW and we look forward to showcasing our State to even more Chinese travellers.”
Destination NSW Chief Executive Officer Sandra Chipchase said the agreement builds on Destination NSW’s already strong relationship with Alitrip.
“Alitrip is an important strategic partner for Destination NSW and is a perfect platform to reach the growing Free Independent Traveller and youth markets in China,” Ms Chipchase said.
“Over the past 12 months we have worked with Alitrip to promote Sydney and Regional NSW to visitors from China and this new agreement is an extension of this successful partnership.”
Alitrip Vice President Tony Duan said he is delighted to formalise a wide-ranging agreement with the NSW Government’s tourism and major events agency.
“This agreement will leverage our recent brand re-launch from Alitrip to Fliggy, which is aimed at providing quality outbound travel services to a younger generation of Chinese travellers. We look forward to continuing to work with Destination NSW to promote Sydney and Regional NSW and offer one-stop travel solutions to our consumers based on Alibaba’s big data strength,” Mr Duan said.
China is the number-one inbound visitor market for NSW. In the 12 months to June 2016, NSW welcomed 639,000 visitors from China who spent $2.6 billion in the State. M