Allegiant Air’s announcement of its 10th route between Hawaii and the Mainland — between Honolulu and the Phoenix suburb of Mesa, Ariz. — comes barely two months after the discount flyer entered the Hawaii market.
Las Vegas-based Allegiant (Nasdaq: ALGT) has focused on secondary cities such as Fresno, Calif., and Eugene, Ore., giving Hawaii new gateways from the West Coast.
Allegiant began flying from Las Vegas and Fresno to Honolulu in late June, and announced plans to add flights from the California cities of Monterey, Santa Maria and Stockton, as well as flights from Eugene, Ore., and Bellingham, Wash., beginning in November. The airline said previously that it also would add service between Honolulu and Boise, Idaho, and Spokane, Wash., in February 2013, around the same time that the Mesa flights are scheduled to begin.
The three weekly flights to Arizona will add a total of 669 air seats to Hawaii each week, and are estimated to generate about $40.2 million in visitor spending and $4.4 million in tax revenue per year for the state, according to the Hawaii Tourism Authority.
“This route opens up new access to and from Arizona’s third-largest city, creating opportunities for first-timers to visit the Hawaiian Islands,” HTA President Mike McCartney said in a statement. “Currently, the only other city in Arizona with direct service to Hawaii is the state capital of Phoenix, 20 miles from Mesa.
Allegiant will fly out of Phoenix-Mesa Gateway Airport. Hawaiian Airlines (Nasdaq: HA) and US Airways (NYSE: LCC) fly to Honolulu from Phoenix Sky Harbor International Airport.
Edited by : Bill Hurley