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DFS Group and Westfield Preview World-Class Retail at LAX

June 24, 2013 Shopping No Comments Email Email

DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with Westfield, developer of iconic shopping destinations around the globe, was joined today by Los Angeles Mayor Antonio Villaraigosa, airport officials, business leaders and media from around the world to preview the breathtaking design and expansive retail and dining collection in the New Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX) before construction is completed later this year.

Injecting new energy into LAX, the massive retail program by DFS and Westfield will transform the traveler experience with its unique blend of luxury global offerings and distinctly local flavor.

Featuring a sprawling 150,000-square-foot Great Hall, 360-degree views, inviting storefronts and sustainable elements, the new TBIT retail and dining design by Westfield provides travelers with unique areas to explore as they journey to their FIA-250x250destination. With more than twice the square footage and nearly 3 times the number of previous shopping options, the retail collection features five local L.A. concepts, 27 that are new to LAX, and nine that have never before been seen in an airport before. Westfield’s new dining collection celebrates local L.A. restaurateurs with 31 new options that showcase freshness, demonstration cooking and sophisticated architecture.

At TBIT, DFS will retail a broad portfolio of luxury brands and products across all key luxury categories, including several firsts to U.S. airport retail: Hublot, Bottega Veneta and Chloé. In addition, multiple beauty brands will make their North American airport debuts via DFS on what is now the largest airport beauty floor in the country, including SK-II, Jurlique, Benefit, Clarisonic and upcoming Los Angeles brand Smashbox. Bolstering the cross-category luxury offer are Chopard, Zenith and Vertu iAn watches and jewelry, as well as iconic fashion brands Hermès, Gucci, Burberry and Salvatore Ferragamo. At the same time, the Group is now launching three spirit exclusives in celebration of the new LAX identity: the Johnnie Walker Blue Sandblasted Pack, limited to 130 bottles; the Rémy Louis Rare Cask by Rémy Martin and the Gran Patrón Piedra, both North American firsts.

“After more than thirty years here in Los Angeles, we are very excited and proud to play our part in furthering the evolution of the world traveler’s retail experience at LAX,” said Philippe Schaus, Chairman and Chief Executive Officer of DFS. “Los Angeles, where we opened our first airport operation on the American mainland, has always been important to DFS’ heritage. We look forward to continuing this journey with our partner, Westfield, as we revitalize airport retail at LAX and deliver a line up of luxury brands as never before been experienced in Los Angeles.”

Adding to the renewed focus on creating a luxurious experience for travelers in LAX, DFS has also integrated exclusive and localized luxury concepts within its retail floor. An L.A.-themed spirits tasting bar will be opened adjacent to the Spirits & Wine floor, where travelers will be able to sample iconic cocktails and other drinks that capture the spirit and energy of Los Angeles. For seasoned DFS customers, the Group has also incorporated its Platinum Services Club (PSC) concierge services directly into its airport operations.

In addition to the DFS offer, Westfield has curated an open and inviting retail collection that will introduce travelers to international style with distinctly L.A. flair. The soaring, multilevel Great Hall encompasses robust retail destinations such as the Luxury Island, with open ceilings and high-end shops; and the Boutique District, inspired by the international sophistication found at the shops of Rodeo Drive in Beverly Hills.

“Westfield is excited to bring our global resources and experience in creating iconic shopping destinations to transform LAX, starting right here in the New Tom Bradley International Terminal – our global gateway,” said Peter S. Lowy, co-chief executive officer of the Westfield Group.  “We have leveraged Westfield’s award-winning design capabilities with the best local brands to completely transform the airport experience into the LAX travelers have dreamed of, and the LAX they deserve.”

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