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DFS Introduces First Class Beauty Events In 13 Destinations On Three Continents

August 29, 2014 Shopping No Comments Email Email

DFS Group (DFS), the world’s leading luxury travel retailer, today announced the upcoming launch of First Class Beauty by DFS, an indulgent offering of beauty experiences, events and promotions from the world’s leading beauty brands.

Complemented by travel-related beauty tips and advice led by the First Class Beauty Panel of experts (see below), the landmark event – which runs at select DFS locations globally from September 5 to 21, 2014 – promises to be the ultimate beauty shopping experience.

FirstClassBeauty_980x496px_EngFIRST CLASS BEAUTY PANEL OF EXPERTS

The First Class Beauty Panel work with beauty experts from DFS to spotlight trends and help push the boundaries in beauty and luxury travel retail. The panel will comprise three prominent experts, each of whom has achieved global recognition for their expertise on the subject. They include Miss Universe Japan Miyako Miyazaki; celebrity makeup artist Perry Liu; and style icon Nicole Warne (of popular fashion and lifestyle blog, Gary Pepper Girl):

  • Nicole Warne, also known as the Gary Pepper Girl (www.garypeppergirl.com),is one of the world’s most admired international travel and style bloggers. Nicole has built a vast and loyal following with her beautifully-shot cinematic photos, combining beauty, fashion and travel. A front row regular at fashion weeks around the globe, Nicole is a favourite of ‘street style’ photographers for her ability to translate runway looks into the everyday.
  • Perry Liu is one of the most sought-after stylists and beauty experts in Asia and founder of PIMEI.COM. Perry has also styled numerous celebrities in Asia including Barbie Hsu and Huang Xiaoming, and is a columnist in numerous fashion and beauty magazines in Asia.
  • Miyako Miyazaki was selected as Miss Universe Japan in 2003. The same year, she was one of the top-five finalists in the Miss Universe World Competition in Panama City, making her the first Japanese contestant to rank as high in 15 years.

Sibylle Scherer, President, Consumer Marketing and Branding, DFS Group, said, “We are excited about our inaugural First Class Beauty event, which will bring to life the many amazing experiences in our stores for the world traveller.”

Web“Travel is and should be a joyful and soul-fulfilling experience, and looking good is linked to feeling good. This is really the story behind First Class Beauty, and has been the story of DFS when we greeted our first customers over 50 years ago,” Sibylle continued. “We are delighted to partner with such extraordinary individuals as Nicole, Perry and Miyako because they represent the aspirations of so many travellers to feel special and look beautiful on their journeys.”

“For years now, I’ve helped people look and feel beautiful. First Class Beauty by DFS allows me to demonstrate my expertise to a wider audience through the DFS’s extensive global network of stores,” said Perry Liu.

“Landing the Miss Universe Japan title gave me the opportunity to travel the world, an experience that allowed me to uncover a wealth of travel and beauty tips which I look forward to sharing as part of First Class Beauty by DFS,” Miyako Miyazaki said.

Echoing her remarks, Nicole Warne, the creative talent behind the Gary Pepper Girl blog, said:  “The concept of ‘style on the go’ has become an increasingly important part of my life in recent years, so I’m excited to share all the style, beauty and travel tips I have picked up along the way at The First Class Beauty Panel by DFS.” 

WORLDWIDE BEAUTY IN-STORE EXPERIENCES

Beyond the panellist insights, much of which will be shared on DFS.com and DFS social media channels during the promotion period, customers visiting participating First Class Beauty by DFS location will also be able to indulge in a range of experiential activities offered by over 50 of the world’s most loved beauty brands, together with those offered by DFS.

Participating locations include 18 DFS airport and downtown Gallerias in 13 destinations: Abu Dhabi, Auckland, Bali, Guam, Hawaii, Hong Kong, Jakarta, Los Angeles, Macau, Okinawa, Saipan, Singapore and Sydney.

Highlights include workshops with beauty bloggers in Hong Kong, a beauty party with DJ and champagne in Hawaii, and makeovers, nail art designs, and massages in destinations as diverse as Macau, Okinawa, Guam and Sydney.

DFS has also created a special limited edition First Class Beauty by DFS travel beauty bag featuring a compact design for all beauty on-the-go essentials. The travel beauty bag is crafted in ultra-soft vegan leather and available in three pastel hues, including blush, sky and citrus. This perfect travel essential is finished with a polished gold zipper and signature DFS charm. The limited edition travel beauty bag is an exclusive gift with purchase available at participating T Galleria by DFS and DFS Airport locations.

To find out more about First Class Beauty by DFS and other DFS beauty offerings, please visit: www.dfs.com/firstclassbeauty

Please see appendix for additional details on store and brands events and promotions by location.

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