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DFS Masters Of Fragrances Debuts Today In Abu Dhabi

April 14, 2014 Lifestyle No Comments Email Email

Today, DFS Group (DFS), the world’s leading luxury travel retailer, is proud to announce that its inaugural Masters of Fragrances event is taking place in Abu Dhabi – the first event of its kind and sure to be the most impressive retail fragrance event the world has ever seen.

Featuring a finely curated display of 26 distinctive fragrances from 22 of the world’s most legendary fragrance Maisons and boutique artisan brands, many of the fragrances and their beautiful bottles have been created exclusively for the event and are global firsts.

With brands including Dior, Guerlain, Amouage, Bvlgari, Salvatore Ferragamo, Armani Privé and Estée Lauder on display, and many fragrances created especially for Masters of Fragrances, attendees are able to experience the individual scents and interact with the brand experts in attendance. Highlights from the exhibition include Guerlain’s Le Secret de la Reine, a rock crystal and platinum bottle fashioned in the form of a bee with 14 carat of diamonds; Bvlgari’s Opera Prima made from Italian Venini glass adorned with diamonds and citrine and Amouage’s rock crystal bottles hand sculpted using 18th century techniques.

As well as experts from each attending brand, three masters in the world of fragrances are also present to add a further dimension to this experience; Michael Edwards, author of the seminal perfume book Perfume Legends and a researcher who has tracked luxury limited editions for more than 20 years; Mark Colle, the Antwerp-based international florist known for his innovative artistry within the fashion world, and Tala Samman, the Dubai-based lifestyle editor and award-winning blogger.

Masters of Fragrances is being held at an invitation-only event at the Manarat Al Saadiyat Gallery in Abu Dhabi — a modern art and culture venue where the fragrances and their incredible bottles have been presented in spectacular displays. The exhibition will then move to Abu Dhabi International Airport at Terminal 1 where it will be on display for travellers until June 12, 2014. The exhibition will offer travellers the opportunity to enjoy the creative presentation and shop the exclusive fragrance collection.

With a culture and history steeped in the traditions of rich and exotic perfumes, a sophisticated and passionate customer base, and a reputation as the new international transport hub, Abu Dhabi is the perfect location for these exceptional fragrances.

Philippe Schaus, Chairman & Chief Executive Officer, DFS Group, said “Masters of Fragrances is designed to excite, inspire and delight our guests and we intend to build it into one of the most prestigious retail events of its kind. Through this stunning showcase, we aim to introduce travellers to the Middle East to a new and unique experience in luxury retail and help them discover the depth of the innovation and creativity behind some of the world’s best and most sophisticated fragrance brands.”

Harold Brooks, President, Global Merchandising, DFS Group, said “We are delighted to be working with so many wonderful fragrance houses for this inaugural showcase and very excited to be able to introduce these spectacular products, many of which are truly works of art, to our clients and world travelers.”

Masters of Fragrances launches the DFS 2014 Masters Collection of global events, with prestigious events to follow in Singapore and Macau.

To learn more about Masters of Fragrances, please explore www.dfsmasters.com/fragrances

Fragrance Maisons and artisan boutique fragrances being presented include: 

Ajmal, Amouage, Armani Privé, Bond No. 9, Bottega Veneta, Bvlgari, Dior, Estée Lauder, Fendi, Giorgio Armani, Givenchy, Guerlain, Lancôme, Loewe, Penhaligon’s of London, Roberto Cavalli, Salvatore Ferragamo, The Different Company, Thierry Mugler,Viktor & Rolf, Xerjoff, Yves Saint Laurent

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