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DFW International Airport Opens New “Group Zone” For Traveling Groups

February 7, 2014 Airport No Comments Email Email

Dallas/Fort Worth International Airport has opened its new Group Zone, a meeting space and waiting area for rent to large traveling groups of up to 200 people.

The DFW Group Zone is the first of its kind of facility at any airport in the Americas, and gives large groups their own reserved space to gather and collaborate while waiting for their next flight.  The Group Zone primarily caters to the Meetings / Incentives / Conferences / Exhibitors (MICE) travel market, or large group travelers who often connect at least once as they travel to their destination.

“DFW is looking to enhance the passenger experience for all travelers coming through our Airport, and one opportunity we found was to better serve the groups segment of the market, which is among one of the fastest growing travel sectors in the world,” said Ken Buchanan, executive vice president of revenue management at DFW International Airport.  “The MICE travel market brings a lot of people through DFW and we’ve found a way to keep those big groups together comfortably and provide them better service while at DFW with our new Group Zone.”

The Group Zone is located inside security in Terminal B and has over 8,000 square feet of space to accommodate groups of up to 200 people. The space is also equipped to store luggage with a group member, allowing others to shop or dine in the terminals at the more than 200 DFW shops and restaurants.

“The feedback we received from some of our tour operators and travel agents indicated that they would like to have a space that they could utilize without having to leave the secure side of the Airport,” said Sharon McCloskey, vice president of marketing services for DFW. “The Group Zone has given us another feature in our diverse portfolio of products to accommodate the 60 million passengers that pass through our airport every year.”

Travel groups can book the Group Zone online by simply visiting to fill out the online form to reserve space. The space will hold groups of 20 to 200 people and is available 24 hours a day year round.  Regardless of group size, you can rent out the space for $75 per hour or $400 for the full day.

Highlighting other new additions made available in 2013 are Minute Suites and the American Express Centurion Lounge, both in Terminal D, where passengers can relax, unwind and refresh before they continue on their journey. These new features, combined with The Club at DFW, American Airlines Admirals Club and DFW’s consistent ranking as one of the best airports in the world for customer service, promise to make a trip through Dallas/Fort Worth International Airport a highly enjoyable and productive experience.

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