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Digital Strategy Strengthens Wharf Hotels Appoints Louis Ver As Group Director E-Commerce

July 15, 2019 Appointments / Movers & Shakers No Comments Email Email

Wharf Hotels has appointed Louis Ver as Group Director E-Commerce, expanding its Sales and
Marketing force in this new role with Louis captaining its digital strategy and commercial business.
Reporting to Sandy Russell, Vice President Sales & Marketing, Louis will be responsible for contributing to the achievement of overall sales and marketing goals through the development,
implementation of e-marketing programs, tactical promotions and other initiatives to drive traffic and transactions by utilizing electronic marketing and direct electronic channels to grow
profitable sales revenue. Louis will craft the strategy for optimum online performance and our consumer online journey.

Prior to joining Wharf Hotels, Louis ran his own ecommerce business then moved to hospitality where he built his career with Accor Hotels most recently as Director of Revenue & E-Commerce for Swissotel Nankai Osaka, also serving with Accor Hotels since 2013 in Japan and Hong Kong in the capacity of revenue and distribution roles. A native of France fluent in English, French with a working knowledge of Mandarin. Louis graduated from Ecole Supérieure et d’Application des
Transmissions as IT Support in Rennes France.

“It is my pleasure to welcome Louis to my team and to our Wharf Hotels family. Louis brings
with him a bold mindset to deliver exceptional results and knowledge of our business that I am
confident will strengthen our performance and yield new revenue channels for us,” said Ms
Russell.

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