A slight downturn is evident among Australians planning a domestic holiday as well as those planning to travel overseas, according to the most recent survey.
While the proportion of Australians planning to take a holiday in the next 12 months is unchanged from the same time last year, it is lower than it was last quarter. The latest findings from the Roy Morgan Holiday Tracking Survey for the June 2016 quarter tell the story.
Presently, 70% of Australians aged 14 or over (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72% in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57% to 56% in the same period, while overseas intention fell from 11% to 10% between the March and June quarters.
Australians intending to take a holiday in the next 12 months
The chart shows how the trends for overall and domestic holiday intention follow a similar trajectory. This is hardly surprising, given that the vast bulk of Aussies planning a trip in the next 12 months are intending to stick to home soil. It certainly forms an interesting contrast to overseas intention, which is not nearly as changeable.
Commenting on the findings, Roy Morgan Research’s industry communications director, Norman Morris, said holiday intention has slipped since the beginning of this year, but remained just above the quarterly average for the past decade (69%).
“As mentioned, domestic and overseas holiday intention have both fallen slightly,” he said.
“The decline in overseas intention is likely a reaction to several terrorist incidents since November last year, occurring in destinations popular with Australian travellers, such as France, Belgium, Turkey, the USA and India.
“As we revealed in April, terrorism has taken its toll on Australian tourism to Bali over the years, so it follows that the spate of attacks since November would have an adverse impact too. However, if the pattern for Bali is any indication, intention usually bounces back within a few months.
“While the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (11% to 14%) and the 65+ age bracket (9% to 10%).
“The former group also bucked the downward trend in domestic intention, with 61% planning to holiday in Australia in the next 12 months (up from 58%). In contrast, domestic intention among the 65+ age bracket fell from 47% to 44% between the March and June quarters, the most substantial decrease of all age groups.”
Edited by Peter Needham