The Deputy Secretary General (Tourism) of Ministry Tourism & Cultural Malaysia, Datuk Rashidi Hasbullah launched the guidebook during the “Kuala Lumpur Car Free Morning” programme at the Dataran DBKL 1, Jalan Raja Laut here today.
“Through these packages, foreign and domestic tourists have a chance to explore more of Malaysia’s tourist attractions through cycling. Some of the packages allow tourists to explore the city of Kuching through the Classic City Package Ride, or Taman Negara through the Taman Negara Cycling Tour Package, or Kota Bharu city, through the Kota Bharu Cycling Tour Package,” said Datuk Rashidi.
He believes that the publication of the “Discover Malaysia by Bicycle” guidebook is perfectly complements the “KL Car Free Morning” programme, as it would increase cycling tourism in Kuala Lumpur.
“I am happy to note that the cycling tourism segment continues to receive a warm reception from foreign and domestic tourists. In 2014, a total of 4,072 cycling packages worth RM725,612.07 have been sold from around the country,” he explained.
Since 2011, as many as 202 cycling tourism packages have been developed with the cooperation of 95 local agencies.
The “Discover Malaysia by Bicycle” guidebook can be found at all Tourism Malaysia Tourist Information Centres (TIC), Malaysia Tourism Centre (MaTiC) and Tourism Malaysia offices around the country.
The “KL Car Free Morning” campaign organised by the Dewan Bandaraya Kuala Lumpur (DBKL) has been held every first Sunday since December 2013. However, since January 2015, it is now being held twice a month, on every first and third Sundays.
This cycling tourism activity which lasts for 6.5km and begins at 7:00 this morning, will go through Jalan Raja Laut, Jalan Sultan Ismail, Jalan Tuanku Abdul Rahman, Jalan Dang Wangi, Jalan Ampang, and will end at Jalan P. Ramlee.
This campaign is intended to encourage a healthier lifestyle, promote Kuala Lumpur as a recreational tourist destination, as well as reduce the release of greenhouse gases within the city.
Aside from that, there are many interesting side activities such as stalls, colouring competitions, and performances to enliven this cycling campaign.
For more information on the “Discover Malaysia by Bicycle” guidebook, please contact Encik Mohd Amirul Rizal Abdul Rahim, Senior Assistant Director, Domestic Marketing division, Tourism Malaysia at 03-8891 8414, or email[email protected]