For over 30 years DriveAway has been Australia & New Zealand’s leading self-drive specialists. With a wide range of vehicles available for hire across the globe and closer to home, we can meet any traveller’s needs, and we know what matters most to our customers. As our team continues to grow along with the self-drive options we offer, we are proud to share with you our refreshed our look and feel to reflect our business.
As our focus has been the self-drive component and not necessarily the whole holiday we will now be known as DriveAway and not DriveAway Holidays. Many of our partners have referred to us simply as DriveAway for years so this change is reflective of our business as it is today. “DriveAway” represents who we are, what we do and why we do it.
‘Discover the difference’
Our new tagline also reflects what is different about DriveAway. It is our unique way of doing business by focusing on 3 distinct areas:
Excellent Customer Service
Giving our customers amazing service sits at the heart of our new brand positioning and customer promise and is our #1 priority at DriveAway, while also offering assistance 24/7.
Wide Choice
Choice is not always about quantity. It’s about what’s relevant and meaningful for our customers and their needs. At DriveAway, we can provide our customers with a wide choice with over 160 suppliers worldwide – saving them time and money.
Right Outcome
Our focus is to provide the right outcome for the customer. We are upfront with all prices and fees as a matter of practice and we do the right thing by our customers, making the process as hassle free as possible.
That’s the DriveAway difference.
Head of Marketing, Caroline Ashmore says ‘A great brand comes from what a business authentically represents. Our rebrand truly reflects who we are and our new tagline highlights the difference we provide for our customers, who are at the heart of everything we do’.
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