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Discover the Manly Side of London with British Airways

September 26, 2013 Aviation No Comments Email Email

Long recognised as one of the shopping capitals of the world amongst female travellers, London is increasingly becoming a must visit destination for style-conscious men and British Airways is encouraging more Australians to discover this new side of the city.

While the eyes of the fashion world have been on London Fashion Week and the stunning new women’s fashion on offer, for those in the know the English capital offers up a wealth of experiences for men looking for sophisticated style.

Operation-SmileThe team at British Airways have scoured the streets of London and come up with their top recommendations on the must visit men’s style spots:

–       Visit the world famous Savile Row, the home of tailoring in London and a necessity for any man who wants to look his stylish best. From traditional tailors that have been making bespoke suits for the rich and famous since the 19th century, to newcomers offering modern styles worn by the IT set, Savile Row has something to appeal to every taste.

–       For men in search of carefully crafted, handmade shirts, the only place to go is Jermyn Street in the City of Westminster. With shirtmakers along the strip including Hawes & Curtis, T.M. Lewin, Thomas Pink, and Turnbull and Asser, there is a shirt perfect for every man and every occasion.

–       For the man who wants to get the latest looks but doesn’t have the time to explore the whole city, the Selfridges and Harrods department stores are a great solution. Featuring an entire floor for menswear (level one), Selfridges offers luxurious options in the opulent Superbrands room; while the lower ground level of Harrods is home to a range of men’s fashion and accessories as well as The Gentleman’s Lounge – a grooming emporium in the heart of the city.

–       Once the new wardrobe has been purchased, top it all off with a new hairstyle or blade shave at one of London’s impressive barbershops. From Gentleman’s Tonic in Mayfair, to the Soho institution Tommy Guns, these men’s grooming professionals help men look their stylish best.

–       Interested to see what the next trends in fashion will look like? London has developed a reputation as the innovation capital, and nowhere is this more evident than at some of the world-leading fashion colleges that call the city home. Pay a visit Central Saint Martins College or the London College of Fashion for a taste of the styles likely to be on runways and shelves in the future.

British Airways customers can enjoy style and comfort from start to finish, fitting for a London style discovery. The new 777-300ER aircraft, dedicated to the Australia to UK route, features British Airways’ refurbished cabins that exude understated elegance and are brought to life by the best of British service. The stylish BA experience extends beyond the onboard experience, with Australian customers able to enjoy all that Heathrow T5 has to offer, including over 100 shopping and dining options and access to British Airways’ stunning Club World and First lounges.

By booking before midnight on 30 September, customers can enjoy the stylish Club World business class experience between Sydney and London from $7,312*.  British Airways is making a London shopping adventure even more appealing with special offers at some of the most sought after retailers in London including Hawes & Curtis, Burlington Arcade, Liberty, and even Westfield London.

“London is an incredibly stylish city that now holds the same fashion status as Paris and Milan, and with British Airways’ extensive network our customers can easily take in all of the great fashion cities of Europe in the same trip,” said Nicole Backo, regional commercial manager, South West Pacific. “British Airways wants more Australian men to discover all that London and the UK has to offer, and wants to help them get there in British style.”

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