Competition amongst travel companies online is hotter than ever. As a result, they are paying close attention to how to sell more online, and how digital communications can help them win and retain new customers. In this new digital environment, the most successful retailers will be the ones who leverage their business intelligence to build long-lasting relationships with their customers.
As part of the Digital Travel APAC conference that is to be held 12-14 April 2016 at the Amara Sanctuary at Sentosa, Singapore, a report is designed to offer an industry benchmark on how travel companies are responding to the expansion of travel retail online. It reveals key challenges, strategies and priorities faced by the industry, and demonstrates some of the solutions available. During the research phase for this report, the team behind the Digital Travel conference surveyed senior travel retail executives across the sector with job titles including: Vice President, Director E-Commerce, Vice President Marketing and Director Digital Marketing.
The report seeks to answer questions such as Travel companies’ biggest challenges in 2015; Data Analytics – is it working effectively for travel companies?; Booking online, what is working, and what needs improvement?; How effective use of your data could transform your travel business and much more. The rest of the report can be found on http://digitaltravelapac.wbresearch.com/.
With an attendance of over 200 senior representatives from APAC’s leading hotels, airlines and OTAs Digital Travel Summit APAC is the ONLY VP and Director level eCommerce and digital event focusing on how to personalise your customer engagement, leverage data analytics, capitalise on mobile and optimise your eCommerce platforms.
“I think you guys nailed the content mix perfectly – I came away very impressed by the show…” comments John Caine, VP, Marketing, Priceline.com.