Disruptive New Booking Engine Gives Hotels and Travellers a Unique Combination of Real Value and Ethical Hospitality
A revolutionary new hotel booking engine named Traveliko officially opened its extranet and started on-boarding hotels last month. The platform is specifically designed to promote fair, ethical, value-added travel while helping make the world a better place.
A team of seasoned hospitality professionals collaborated to launch Traveliko.From left, Martijn Dekker – Chief Financial Officer, Yann Gouriou -Chief Operations Officer, Natalie Glebova – Brand Ambassador, Bjorn Harvold – Chief Technology Officer.
The concept was developed by a group of travel industry veterans concerned by the increasingly unbalanced commercial landscape in the global hospitality and travel industry. They decided innovative measures were urgently needed to re-balance travel business ethics, to give back pricing control to hotels and to set a code of honour benchmark for online hotel and hospitality services.
“Traveliko challenges the status quo by offering an alternative to the current OTA systems which often see hotel operators crippled by high commissions and pressured to lower their room rates in order to guarantee exposure on a handful of dominant travel websites,” says Yann Gouriou, the company’s Co-Founder, an ex-hotel General Manager and CEO of Unicorn Hotels & Resorts, a hotel management company based in Bangkok.
“Traveliko not only promises the best available rate every time guests book a room online, it only takes a flat 10% commission which is significantly lower than the OTAs currently dominating the market. Traveliko also donates 20% of the net commission earned to project-oriented charities selected by guests in the country where the hotel is located.”
Ahead of its official launch to consumers in Q1, 2017, Traveliko has already signed up several international hospitality companies, including Absolute Hotel Services, Centara Hotels and Resorts, Red Planet as well a number of smaller chains and independent hotels in Thailand, Sri Lanka and the Maldives.
“Because of Traveliko’s fixed low commission, the booking engine has also been optimised for selling additional hotel products that hoteliers would not want to sell anywhere else. At the end of the day, it will give customers more options and an overall better experience. The booking engine was built from the ground up with a focus on offering a custom tailored hotel room booking experience. It’s mobile friendly and easy to use.” says Bjorn Harvold, Chief Technical Officer.
Rather than being driven solely by the bottom line, the business is based on a partnership model that aims to save hotels money on commission and focus on giving their customers a better experience.
Natalie Glebova, Traveliko’s brand ambassador and former Miss Universe says “If existing OTA’s were giving back 20% of their commissions to worthy causes the travel industry could make an enormous difference in terms of helping people, animals and the planet.”
“We are serious about changing the online booking industry and we have spent a long time building a new standalone OTA from scratch. We are personally contracting all the hotels on the platform ourselves. It’s something that’s not being done anymore because white labeling seems to be the name of the game. The problem is that white labeling doesn’t offer anything new, which is why we are very excited about the features and opportunities we can offer hoteliers and travellers, and even more excited that we will be launching the site to consumers in the next couple of months so we get to hear what they think about it,” added Mr. Gouriou.