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Ditch Your Banker! 8 Now! – Asia’s First Robo Investment Platform Allows Hong Kongers To Aspire To Their Lifestyle Goals

April 22, 2015 Tech No Comments Email Email

unnamed (16)Over 70% of Hong Kong people want more personal control of their investments* with the top financial goals being a dream holiday, buying a house and saving for education according to research just released by 8 Now!, a revolutionary new way for every day Hong Kongers to grow their wealth and satisfy their lifestyle.

 The findings come from a survey by 8 Now!, officially launched today by 8 Securities, born from the belief that world-class investing products and solutions should be available to everyone, not just the ultra-rich. “We realised that most Hong Kongers are discontent with the current savings and investment options on the market so we went to work to find a solution. Our moto is: You work hard, your money should too,” said 8 Securities Chairman Mathias Helleu.

 “Figures from the research are further proof that now is the right time to launch Asia’s first robo investing platform in Hong Kong. 8 Now! is a revolutionary service that provides an emerging opportunity in investing global market. Nothing like this currently exists in the Hong Kong or Asian market which means that Hong Kong people have been dependent on banks and financial planners. Those days are over; 8 Now! is ‘banking for the good guys’ – it enables people to grow their own wealth with access to the same technology that the billionaires are using,” said Mathias. 

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Mathias Helleu, 8 Securities Chairman, Ambassador Ella Koon and Mikaal Abdulla, CEO of 8 Securities.

When it comes to what Hong Kong people aspire to spend money on, luxury lifestyle assets and experiences ranked highly. Those surveyed ranked the following within their top five financial goals:

  • 75% ranked a dream holiday as a top five financial goal (above retirement)
  • 49% ranked buying a car, luxury handbags, jewellery or timepieces
  • 31% are setting money aside as they plan for emigration
  • 30% of 18-24 year olds are planning for their education
  • 33% of those over the age of 55 see saving for retirement as their top financial goal while 18% feel they need to delay retirement due to financial constraints.

“We’re not surprised by the findings of the research but we are concerned that 34% of people over 55 years old do not have financial goals and among the general population this figure is around 10%. Additionally, 56% of Hong Kongers are putting investable assets into savings accounts and due to low interest rates their money is going backward,” said Mathias.

The survey also revealed the barriers Hong Kongers see in investing which include:

  • Over 50% post 90s generation say their salary is too low to invest
  • 30% of people don’t invest because financial planners and banks are too pushy and sales-driven
  • Over 40% of people think fees and commissions are too expensive
  • Over 50% have no time to explore investment options or say investing is too complicated and they lack of investment knowledge
  • 38% of people don’t trust the banks
  • 42% don’t trust independent financial advisors 

With an entry fee of less than HKD 8,000, 8 Now! takes down these barriers, allowing people to make their money work for them using the same technology that billionaires have access to. 8 Now! makes wealth a possibility for the everyday person and puts individuals in complete control of their investments.

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8 Now! Ambassador Ella Koon

Taking advantage of what private bankers do – but without them – is as easy as answering eight simple questions and growing an investment portfolio that can be accessed anytime, anywhere via a computer or mobile device. There are no entry or exit fees, just a yearly fee of 0.88% of the investment and it is backed by the Morningstar Investment Management who has over 30 years of experience and are the best in the business.

“As Hong Kongers well know, you don’t get rich from your day job,” says Mathias. “But in these economic times, how do you make your money work for you?  8 Now! is a solution available to most; a professional portfolio that is curated for the needs of each individual customer so that they can look toward the holiday, handbag or education they dream of.”

“The opportunity to grow wealth to live the lifestyle we aspire to shouldn’t be only at the hands of the ultra-rich. We all have financial aspirations and we should all have the ability to reach those goals. Whether it be saving for your child’s education, that dream holiday or a new wardrobe, 8 Now! gives everyday people the ability to take their finances into their own hands to work toward the lifestyle they aspire to,” he said.

8 Now! uses sophisticated, tried and tested methodologies to select exchange traded funds (ETFs) including those from the world’s largest asset managers to provide customised portfolios at a fraction of the cost of banks and brokers.

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8 Now! is available on a mobile or tablet device

Signing up is easy. 8 Now! customers choose the amount they want to invest starting from less than HKD 8,000, far below the entry point for most investment solutions. After answering eight personalised and simple questions, 8 Now! investors are on their way to building a global investment portfolio that fits them like a new wardrobe.  Customers can invest more at any time or set up a monthly investment plan, they can sell their portfolio and access their money at any time with no fees or penalties. Also, an 8 Now! investment portfolio will automatically be optimised and adjusted based on changing economic conditions.

“8 Now! is a completely new concept in the Asian market and we’re excited to be launching it in Hong Kong first,” said Mathias. “The banks won’t like it, but we’re pleased to be giving Hong Kongers peace of mind that they are investing their funds with a blended investment solution that allows them more control. They can monitor their portfolio at any time, there are no entry or exit fees and just one simple yearly fee of 0.88% of the investment.”

It’s private banking without the bankers – or the fees.

For more information please visit

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