Doha is aiming to attract travellers looking for a relaxing, luxury holiday in one of the safest destinations in the world according to Qatar Airways Group Chief Executive, His Excellency, Mr. Akbar Al Baker.
We are not interested in the backpacker market, he told journalists at the Adelaide press conference to mark the commencement of the Qatar service to Adelaide.
The major objective of Qatar Airways is to offer passengers the fastest, most comfortable journey to their destination, he said. “When you fly with us you will get an experience second to none”.
Doha’s new Hamad International Airport, which prides itself on seamless transfers, has already won the Skytrax World’s Best Airport award twice.
Lack of capacity was still a problem for the airline, Mr Baker said, adding that the daily Adelaide service would be cut back to six flights a week this year for a “very short period of time” – around 12 weeks – and this would happen to other services as well.
You have to be impressed with the staggering growth that has been achieved by the airline – currently 70 billion dollars worth of aircraft are on order and the carrier services 150 destinations. Coming soon – 14 new ports including Helsinki, Krabi and Nice – the list goes on. Average age of the fleet is just five years. Eighty per cent of the world’s population live within a six hour flight of Doha.
Flight times out of Adelaide are hard to beat – Adelaide to London 23:05, Adelaide to Paris 23:40.
Mr Baker pointed out that Qatar continued to pioneer innovations in the industry. “We were first with a lounge in the sky and by the end of the year we will announce the best seat in the world which cannot, and will not, be copied by any of our competitors.”
Adelaide is serviced by the new A350 which among a long list of firsts claims to reduce passenger fatigue. Each business class seat has aisle access – another first.
Mr Baker added that Sydney passengers will be serviced by an A380 from September 15.