Dollar Rent A Car, the fastest growing car rental company in the region, is now a recognized member of Dubai Service Excellence Scheme (DSES).
DSES is an initiative launched by Department of Economic Development (DED) in 2002 in order to promote excellence in customer service standards in the private sector and recognize businesses that offer excellent service for their customers. It is membership based where members comply with the code of business ethics and satisfy the criteria for customer service excellence.
This scheme is also designed to gain customer’s confidence and members are expected to uphold better customer service standards at their business premises.
Marwan Al Mulla, General Manager of UAE and Oman, said: “We are honoured to be a member of the Dubai Service Excellence Scheme. This means our customers have rated our service with a stamp of quality. At Dollar Rent A Car, we provide our customers with the highest quality service because we want them to experience an enjoyable and pleasurable journey when leasing or renting cars from us. This is an achievement for the whole team and we will work hard to further to enhance the customer service experience.”
The criteria for approval of DSES membership are based on achieving minimum scores (75%) on Membership Readiness Test reports. With the clear understanding of the basic fact that every different product/service has different service delivery fundamentals and its own industry standards, upon thorough consultation and industry experience, DSES has developed custom designed sub criterions to evaluate customer service standards in accordance with appropriate business category.
Throughout the DSES programme, DED works in close partnership with the members to help them improve service quality in line with the Dubai Government Excellence Programme. High performing members stand a chance being recognized by the Government of Dubai and DED.
As member, the management team will be invited to attend DSES workshops and seminars on customer service as well as display the DSES logo on all registered outlets and marketing materials. DSES members will also receive certificate, trophy, window stickers and badges.