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Double Honours for Pan Pacific Hotels Group at recent Asian Travel Awards

October 23, 2018 Accolades No Comments Email Email

Pan Pacific Hotels Group has clinched the Best Regional Hotel Chain award at the annual Travel Weekly Asia’s Readers’ Choice Awards held on 15 October 2018. This follows the Group’s earlier award for Best Regional Hotel Chain at the annual TTG Travel Awards held on 20 September.

The accolades come following the Group’s major revitalisation of its brands in May this year, with a core focus on connecting with its customers through brand repositioning and a fresh take on digital marketing, loyalty programmes and service offerings.

Held in Bangkok on 20 September, the 29th TTG Travel Awards has been recognising the best of Asia-Pacific’s travel industry since 1989. This year, the Awards honoured 84 winners across four categories: Travel Supplier, Travel Agency, Outstanding Achievement and Travel Hall of Fame. As one of the industry’s most coveted and influential awards, the Best Regional Hotel Chain win at the TTG Travel Awards has propelled Pan Pacific Hotels Group to the forefront of the travel industry in the Asia Pacific region.

Now into its fourth edition, the Travel Weekly Asia Readers’ Choice Awards 2018 recognised 56 winners across 10 categories — Airline, Cruise, Car Rental, Destination, Hotel, Resort, Serviced Residence, Travel Agent, Travel Technology and Tourism Experience. Pan Pacific Hotels Group won the Best Regional Hotel Chain award for the second consecutive year, a reassuring vote of confidence from its guests and partners in the hospitality company’s consistent commitment to excellence in product and service.

Ms Cinn Tan, Chief Sales and Marketing Officer, Pan Pacific Hotels Group (pictured at the Travel Weekly Asia Travel Awards 2018, left) says, “It is an incredible honour to be awarded the region’s best hospitality company not once – but twice – in the same year.

“These prestigious awards are a culmination of our intentional efforts to emphasise sincerity in everything we do, along with our brand refresh journey. We are humbled but proud to be standing amongst the finest in Asia-Pacific’s travel industry. This recognition is especially meaningful as provides a boost of confidence for our associates, to know that we are trusted and preferred by our valued guests, partners and industry friends.”

As part of its brand refresh earlier this year, Pan Pacific Hotels Group overhauled its website, private-labelled its loyalty programme to Pan Pacific DISCOVERY(introducing changes such as exclusive room rates, late check outs, and room upgrades for direct bookings while integrating its serviced suites portfolio into the programme – an industry first) and launched the invitation-only Pan Pacific Connections to reward loyal corporate clients for booking rooms, meetings and events at its properties globally, amongst other initiatives.

Recognising that its people are at the heart of its business, the Group has also focused on reinforcing its ‘heartware’ through a series of service excellence and brand training sessions, while nurturing a trust- based culture through the shared values of integrity, teamwork, results, respect and creativity.

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