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Driving Golf Participation – What’s Working?

November 4, 2016 Golf Tourism No Comments Email Email

Driving participation in golf is the industry’s number one priority. But how exactly does a golf course owner, operator, manager or golf professional go about doing that?

Golf courses can be heard saying: ‘What can we do to make a difference – we are just one facility.’ But individual golf courses can, and actually have, made a difference, and some of them have had spectacular results.

England Golf launched its headline ‘Get into Golf’ programme four years ago, and since the launch, many golf courses around the country have used the programme at their facility to attract adults into the game.golfbic-rotator-300x140

The United Kingdom Golf Course Owners Association has invited three golf clubs to share their experiences of using the ‘Get into Golf’ programme and their success stories with other golf course owners/operators at GolfBIC 2017.

The session will be an open forum discussion where representatives from Bromsgrove Golf Centre in Worcestershire, Nene Park in Cambridgeshire and Norwood Park Golf Centre in Nottinghamshire will discuss and share their experiences of using the ‘Get into Golf’ programme with the BBC’s Naga Munchetty, who is a golfer herself and who will be moderating the discussion session.

‘Get into Golf’ is the National Campaign to get more people golfing and is run by England Golf and supported by Sport England National Lottery Funding.

It is delivered locally by golf clubs and PGA professionals and designed to get more people into the game by offering taster sessions, beginner courses along with follow-on activities and memberships.

All three golf clubs have embraced the ‘Get into Golf’ programme as part of their strategy and have seen success with new participants transferring into membership as a result.

GolfBIC will take place on January 17-18 at the Harrogate International Centre in conjunction with the BTME show and is designed to attract golf course owners and operators, secretaries and general managers and other golf club operational staff to learn, network and get inspiration and ideas to help grow the golf club business.

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