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Dubai hotels perform strongly over the Eid weekend, welcoming 71,000+ visitors over the three-day holiday

September 28, 2013 Statistics & Trends No Comments Email Email

Figures released jointly by The Government of Dubai Media Office and Dubai’s Department of Tourism and Commerce Marketing (DTCM) today show positive hotel guest figures for the Eid Al Fitr weekend from 8-10 August 2013.

002SteveCafe&Cuisine250x250Hotels and deluxe hotel apartments in the Emirate welcomed a total of 71,436 guests over the three-day holiday, recording a combined average occupancy level of 81 per cent. Anecdotal evidence from Dubai’s malls also indicate a highly successful period, with many retailers reporting record footfalls and high spend.

The success of the Emirate at attracting visitors during what has typically been the low season for the hospitality industry will play an instrumental role in helping to achieve the aims of the Dubai Tourism Vision for 2020. Announced earlier this year under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and spearheaded by DTCM, Dubai’s Tourism Vision for 2020 sets out how the city will double its annual visitor numbers from 10 million in 2012 to 20 million in 2020 and will treble the annual economic contribution made by the tourism sector.

[QUOTE FROM THE MEDIA OFFICE]

His Excellency Helal Saeed Almarri, Director-General of DTCM commented: “The figures for the Eid-Al-Fitr weekend are encouraging and indicate further progress towards achieving our Tourism Vision for 2020. Having recently announced Dubai’s first half tourism results – with total visitor numbers exceeding 5.5 million from January to June 2013 – we are on track for this year’s targets and making strong inroads into achieving our medium- and long-term aims. That we should be recording such strong results during the hottest months of the year, when visitor numbers have typically been at their lowest, indicates that our strategy of targeted marketing and building our family tourism offering is meeting with a positive response from travellers. There is no doubt that this year’s highly successful Summer is Dubai campaign has played a critical role.”

Guest numbers across five, four and three star hotels showed a busy Eid weekend with average occupancy levels of 75 per cent, 77 per cent and 87 per cent respectively from 8-10 August, whilst deluxe hotel apartments recorded an average occupancy level of 86 per cent for the same period. Guest numbers across all hotels were equally strong, five star hotels received 27,804 guests; four star hotels recorded a total of 19,118 guests; three star hotels saw some 13,763 guests over the Eid weekend and deluxe hotel apartments recorded 10,746 guests for the same period.

Occupancy rates immediately following the holiday weekend remained high – in fact there was a slight increase in occupancy on Sunday 11 August over Saturday 10 August, which had been the busiest night of the Eid weekend. Sunday hotel and hotel apartment combined occupancy averaged 89 per cent overall – with 80 per cent occupancy for five-star, 87 per cent for four-star and 95 per cent for three-star hotels respectively, and 93 per cent for deluxe hotel apartments.

These unseasonably high occupancy levels were attained despite increased availability of hotel rooms. The total number of hotels and hotel apartments in Dubai stood at 603 at 31 June 2013 offering a total of 81,492 rooms – up from 583 properties offering a total of 76,008 rooms at the end of June 2012.

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