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Dubai Passes Best Cities Alliance Test With Flying Colours

September 10, 2013 Destination Dubai No Comments Email Email

Dubai has been named as one of the world’s premier centres for business tourism by industry body Best Cities Alliance (BCA).

The accolade, which recognises the work undertaken by the Dubai Convention and Events Bureau (DCEB) to facilitate business events in the Emirate and to promote Dubai globally as a networking destination, comes as the city waits to learn if a bid to host the World Expo in 2020 is successful.

PanvimanIt is the sixth consecutive year the annual BCA audit has seen Dubai pass with flying colours in categories such as destination expertise, international bid assistance, convention planning and on-site servicing.

The audit result places Dubai at the forefront of the global pack of BCA-affiliated leading cities for Meetings, Incentives, Conferences and Exhibitions (MICE), such as Vancouver, Chicago, Singapore, Cape Town, and Berlin.

“Dubai is the ultimate location that offers the very best of facilities, an expansive infrastructure, and above all, a culture of hospitality,” a BCA statement said.

DCEB is a division of Dubai’s Department of Tourism and Commerce Marketing (DTCM). Commenting on the audit, Hamad bin Mejren, Executive Director, Business Tourism at DTCM, said: “Much work is undertaken behind the scenes throughout the year and around the world by DCEB to establish and promote Dubai as a global leader in the MICE sector.

“We are delighted that the Best Cities Alliance audit has again found the services Dubai offers the world’s business community to be exemplary.

“Again and again, we hear glowing feedback from conference delegates who have experienced the best of modern Arabian hospitality during their stay in Dubai, but it is a testament to our hard work to receive such praise from as an important industry body as the Best Cities Alliance.

“We will continue over the coming weeks and months to strive to improve upon what we have already achieved and to contribute strongly to Dubai’s Tourism Vision for 2020 goal of attracting 20 million annual visitors to the emirate by 2020.”

Dubai’s thriving MICE industry is a major contributor to the Emirate’s fast expanding tourism sector. In 2012, the International Congress and Convention Association (ICCA) ranked Dubai in 60th place worldwide in terms of number of events hosted and their corresponding economic impact, making it the leading MICE city in the MENA region. This is a major achievement when Dubai’s relative ‘newcomer’ status is considered. An international body, the ICCA represents the main specialists in organising, transporting and accommodating international meetings and events, and comprises over 950 member companies and organisations in 88 countries worldwide. ICCA members represent the top destinations worldwide, and the most experienced specialist suppliers.

The growing international confidence in Dubai’s MICE capabilities is also clearly evidenced in the steady rise in its popularity. In 2011, around 32,000 delegates attended 36 conferences and summits in Dubai generating an economic impact of AED 312,000,000. In 2012, these figures went up to 40,000 delegates who generated an economic impact of AED 370,000,000, marking increase of nearly 20 per cent from year to year.

September is the beginning of an extremely busy period for the DCEB, with thousands of business travellers expected to travel to Dubai before March to attend a diverse range of networking events, including SIBOS, the 8th Interdisciplinary World Congress on Low Back and Pelvis Pain and the Alzheimers Disease International conference.

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