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Dubai Themed Emirates Marquee by the Numbers

October 29, 2013 Lifestyle No Comments Email Email

Emirates is putting the final touches to its Dubai-themed marquee in Flemington’s famous birdcage ahead of the four-day Melbourne Cup Carnival. 

marquee exterior

marquee exterior

Arabic hospitality and first class service from 30,000ft in the sky will be showcased trackside taking local and international VIP guests on a cultural journey of one of the most cosmopolitan travel destinations in Emirates’ network of over 175 destinations.

Celebrating 10 years as principal partner of the Melbourne Cup Carnival, here is some insight into the work that goes into producing the much talked about Emirates marquee.

Marquee Design

Inspired by the rich culture and tradition of the old city and Bedouin villages and the modern icons of the east meets west city hub such as the Burj Al Arab, the marquee, with an overall marquee footprint of 600sqm, has been designed by cievents along with Emirates’ Corporate Communications team in Dubai.

Key features of the marquee include:

  • The towering façade featuring traditional wind towers standing at 9m, 3m higher than previous years.
  • A 4.4m x 2.4m LED television screen, Australia’s highest definition, will give those guests inside the marquee a fantastic view of the on-track action.
  • Al Montaser (The Winner in Arabic), a 200kg, 2.5m x 1.5m sitting camel statue made of copper and brass valued at $US25k from Bab Al Shams Desert Resort and Spa in Dubai, will welcome guests to the marquee.
  • marquee interior

    marquee interior

    The Waha well (Oasis in Arabic), will be the central feature, representing the freshwater springs which allowed Dubai to be habitable. Its nine-pointed star design is complemented by 120m of custom-patterned carpet and more than 53 latticed white wall and window panels. Above hangs a large hand-crafted brass chandelier with 12 Arabic lanterns.

  • The Raha beach club terrace (comfort/rest in Arabic), will feature Bedouin style awnings, 12 cushioned banc lounges, two Bedouin-style tent awnings, a shaded pavilion and four swaying date palms, to ensure guests enjoy the atmosphere outside in all weather conditions.
  • The Diyafa bar (hospitality in Arabic), will serve Desert Rose, Citrus Spring and Dubai Dream cocktails, inspired by the modern sophistication of one of Dubai’s newest VIP lounges, Armani Privé in the world’s tallest building, Burj Khalifa.

Marquee Menu

In the Karam restaurant (generosity in Arabic) guests will be wowed by a culinary experience that has been inspired by Dubai’s famed restaurants and vibrant souks. An extensive team of 12 chefs and 20 cocktail and waiting staff (per day) will be serving a menu of diverse flavours enthused by Emirati Culture, developed by Epicure catering in conjunction with Emirates’ own Dubai-based Arabic cuisine expert, Nasser Iskeirjah.

Food by numbers:

  • 25,000 canapés will be served across the four race days
  • 6,000 glasses of Mumm Champagne are expected to be poured
  • 3,500 cocktails served
  • 1000 serves of Arabic dates and coffee

Canapés include marinated watermelon with pomegranate, labneh, rose & candied pistachio; yellow fin tuna kibbeh nayeh; and seared Hervey Bay scallops. In the Karam restaurant, guests will enjoy a selection of Middle Eastern mezze including hommus, baba ganoush, and falafel; traditional prawn machbous; and slow roasted Gippsland beef short rib.

What else can be expected?

  • Six Dubai-based Arabic dancers from the Ornina Theatrical Dance Group
  • Two beauty therapist in the NEW One & Only Spa offering guests a selection of hand and foot treatments to ease the pain of sometimes uncomfortable racing footwear
  • Five fully flushing toilets
  • Two in-house tote operators

The build structure of the Emirates marquee is almost complete, having started back in August, with a full team working daily to bring the Dubai experience to life, ready to welcome its exclusive guest list on AAMI Derby Day.

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