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Dubai’s Department of Tourism and Commerce Marketing strengthens focus on China

September 12, 2013 Tourist Boards No Comments Email Email

In a move to further strengthen ties with China, the Dubai Department of Tourism and Commerce Marketing (DTCM) today announced the opening of a fourth office in the country, as the Emirate seeks to stimulate further increases in the number of visitors travelling to Dubai. The announcement came on the first day of a four day visit by a delegation of important buyers from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.

DTCM – whose ultimate vision is to position Dubai as the world’s leading tourism destination and commercial hub – already has offices in Beijing, Shanghai and Guangzhou. The new office, opening in mid-October, is located in Chengdu, the capital of Sichuan province in Southwest China, and one of the most important economic, transportation and communication centers in the country. China MICE group visits Dubai

Announcing the opening of the Chengdu office, Dr. Ahmad Belhoul, CEO, Strategy and Tourism Sector Development at Dubai’s Department of Tourism and Commerce Marketing (DTCM) said: “The Chinese travel sector is one of the fastest growing sectors in the world and worth in the region of $100 billion (AED367.3 billion). Last year it ranked in our top ten source markets for visitors for the first time and already in 2013 we have seen growth in year-on-year figures. The opening of the Chengdu office provides an important resource to grow visitors from the Sichuan region and for our partners in the city to access this market.”

In 2012 approximately 250,000 Chinese visitors stayed in the Emirate, either on holiday or on business visits. In the first half of 2013, Dubai attracted more than 143,000 Chinese visitors – an increase of 16% when compared to the same period of 2012.

Commenting on the reasons for the increasing numbers, Dr Ahmad Belhoul stated: “This can be attributed to a range of factors, not least the growth in the emerging middle-class of the country and that this is a generation of first-time international travelers. With sight-seeing and shopping high on the agendas of these leisure travelers, Dubai is an ideal destination; while for business travellers, through its superior MICE offering, Dubai provides access to the wider MENASA [Middle East, North Africa, South Asia] region and also to the markets of Africa and South America. Dubai also offers the largest Chinese trading hub outside of China – DragonMart with plans for expansion currently underway.”

Dr Ahmad continued: “Growth can also be attributed to the targeted destination marketing campaigns led by DTCM and our partners in Dubai’s tourism industry – for example Emirates flies to three cities in China, in addition to Hong Kong, while the Jumeirah Himalayas Hotel in Shanghai also helps to spread the Dubai message. The hosting of this week’s delegation of MICE buyers from China, is just one of many such roadshows and familiarization visits DTCM hosts throughout the year to stimulate partnerships between Dubai and China. As we work towards delivering our tourism vision of welcoming 20 million annual visitors by 2020, emerging markets such as China will be of increasing importance.”

The opening of the Chengdu office, brings DTCM’s number of overseas offices to 20. They are: New York (USA), London (the UK and Ireland), Paris (France and Benelux), Frankfurt (Germany), Stockholm (Scandinavia), Milan (Italy), Bern (Switzerland and Austria), Moscow (the Russian Federation, CIS and Baltic States), Johannesburg (South Africa), Jeddah and Riyadh (Saudi Arabia), Mumbai (India), Beijing, Guangzhou, Shanghai and Chengdu (China), Hong Kong (Far East), Tokyo (Japan), Sydney (Australia) and Sao Paolo (Brazil and Latin America).

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