It is not often that one meets a CEO of a government tourism organisation thatexudes passion, drive, commitment and expertise like Issam Kazim, [pictured], CEO of Dubai Corporation for Tourism and Commerce Marketing.
I met with Mr Kazim in Arabian Travel Market recently and had the opportunity with a small group of others of having a face to face discussion with him about the marketing of Dubai as a major global tourism destination.
With Australia clearly high on his agenda, demonstrated through the consolidation of Dubai’s activity and regional office in Australia covering Australasia and Asia Pacific, Dubai Corporation for Tourism and Commerce Marketing has increased investment in the region, with Australia and New Zealand headed up by Julie King, Director, Asia Pacific for Dubai Corporation for Tourism and Commerce Marketing [pictured with Issam Kazim].
Mr Kazim also discussed Dubai’s spectacular tourism growth evidenced by the stunning results in their inaugural annual report released this year,http://www.eglobaltravelmedia.com.au/dubai-welcomes-13-2m-international-visitors-in-2014, with over 13 million visitors in 2014 … and much more!
To hear what Mr Kazim had to say about what has to be a world’s fastest growing destination, where infrastructure clearly meets marketing, please click on the video box below:
Written by : John Alwyn Jones