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Eagle Boys Express’ Fresh New Look Heralds Brand Evolution And Successful Partnership

April 15, 2015 Airport No Comments Print Print Email Email

EagleBoysExpress_SIA_14April15_1Eagle Boys Express has unveiled a fresh new look at Sydney Airport’s T1, heralding the brand’s evolution and continued strong partnership with corporate caterer, Spotless Group.

Located after customs, the store was installed in 2007 and has undergone a brand refresh to feature Eagle Boys Express’ new logo and design.

Express brand manager Robin Heslehurst said the refresh represented the network’s success in the QSR industry and how it continues to adapt in line with consumer trends.

Mr Heslehurst said it was particularly poignant celebrating the brand’s evolution with the refresh of the Eagle Boys Express system at Sydney Airport’s T1.

“The first Eagle Boys Express system was installed into Brisbane Domestic Airport in 2005 when Spotless Group wanted to fill a space left by a juice bar,” he said.

“Fast forward 10 years and Spotless Group continues to support new innovations in food service.

“The refurbishment of the store at Sydney Airport’s T1 is the first among many to occur in our high volume locations ensuring we keep pace with contemporary fit outs, providing customers refreshed stores where they can enjoy our products.”

Mr Heslehurst praised Spotless Group for its investment in keeping stores on-trend and fresh.

“Spotless Group like Eagle Boys Express is an Australian brand focused on innovation, and we look forward to continuing this successful partnership,” he said.

“The Eagle Boys brand has been a household name in Australia since 1987 and incorporating the Express model into Spotless Group operations has been a very good move for us.

“Customers can enjoy a meal from a brand they are familiar with before they set off on their journey.

“The Express system has certainly been a driver of sales within our outlets and we look forward to the success the brand will continue to have within our locations.”

The Eagle Boys Express brand continues to grow in 2015, with Mr Heslehurst noting 12 stores planned in multiple locations across the country.


“We are set to reach the 70 store mark for Eagle Boys Express this year and this will be boosted by our corporate partnerships,” he said.

“Corporate groups such as Spotless Group, are realising how Eagle Boys Express can enhance businesses, and this is from providing more meal options to travellers at airports, customers of convenience stores, petrol stations, cinemas and shopping centres.

“The system can be incorporated into businesses using existing equipment, with staff and business owners receiving optimum training.

“All you need to be is a business owner or retail group passionate about delivering excellent customer service and exceptional product.”

If you are interested in installing an Eagle Boys Express system into your current business, contact Robin Heslehurst on 0437 427 117 for a detailed discussion on your business.

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