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Eastern Europe Continues To See Growth In Online Business Travel Bookings

October 11, 2013 Tech No Comments Email Email

Last week, Travelport hosted more than 100 customers, journalists and technology partners at its fourth Eastern European e-volve Conference, held in the Czech capital, Prague.

The purpose of the conference was to bring together industry leaders from across the fast-growing region to debate the latest trends in travel technology and the growth in online business travel bookings.

The delegates were given the opportunity to learn from technology experts, and to debate the rapid growth in online travel bookings, in order to make the most of the opportunities available to their own businesses. Recent data from the CWT Travel Management Institute indicates that the population is getting younger, and the so-called “Generation Y” is now responsible for more than 25% of business trips taken globally. This younger group, in particular, expects their business travel booking experience to be more consistent with that of their leisure travel.

“This was a great opportunity to learn and discuss the most important aspects of our business for the future,” commented Ms Ilona Ferenczy– Head of Ticketing Department -from OTP Travel – Lufthansa City Center  in Hungary. “Thought-provoking presentations, excellent networking opportunities and a great venue made this hugely valuable to our company.”

The two-day event covered a number of topics which ranged from easyJet’s experience of the Travelport Merchandising Platform, which is now fuelling growth in their business bookings,  to ATPI‘s view of the critical nature of standards to which travel management companies operate across the globe. The sessions from the guest speakers were enhanced by a number of Travelport executives who shared innovative product updates and views on the changes taking place within the industry, both now and in the future.

“Our position in the travel industry gives us a unique opportunity to help our customers gain a competitive edge by sharing not only our own products and solutions, but, more importantly, deep insight into travel trends in Eastern Europe and beyond,” added Marcin Pilarski, Managing Director for Travelport in Eastern Europe. “Through initiatives like e-volve, we want to facilitate discussion about technology and standards for business travel. The unique feedback received during the event will also allow us to further strengthen our value proposition in this fast-growing channel.”

Finally, delegates were given a heartfelt speech relating to the work of the GTTP* in bringing change to travel and tourism education for young people. This work is already making progress in helping to shape a sustainable workforce for the future.

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