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Economy and Premium Economy: The Move Upmarket For Each And Every Passenger

October 2, 2013 Aviation No Comments Email Email

AirfanceAt the IFTM-Top Resa fair for travel and tourism professionals, Air France is unveiling its new offer of products and services in the Premium Economy and Economy cabins.

The first stage of the move upmarket for all Air France customers, it will be followed in 2014 by the new La Première and Business offers. The first flight with the new Air France cabins will take place in summer 2014.



In Economy class, there is a new fully-revised seat, with more legroom, a new seat cushion, more comfortable headrests and a wider tray table. The seat has been ergonomically-redesigned to guarantee optimum comfort. The seat also features new functionalities including an electric socket, headphones holder, etc.

In Premium Economy, more comfortable seat cushions and a multi-position footrest further enhance this cabin class launched in 2009, and praised by our customers.

As for entertainment, choosing a programme has never been as quick and easy. Wide touch screens with High Definition images will soon be available, offering over 1,000 hours of music, movies, TV series and many other programmes available on demand.

The meal service has also been upgraded, with a second hot dish and new gourmet offer (candies, ice-cream) to make the trip even more pleasant and enjoyable.

Available on board since 1 September 2013, this new dining offer is presented in eco-designed tableware designed by the Catalan designer Eugeni Quitllet.

Families and particularly children are at the heart of Air France’s attentions. Organic produce adapted to the tastes of infants and young children, new tableware and a selection of new games (plane-shaped cutlery, pilot’s badge, colourings) ensure they enjoy the flight in a fun way.

When deciding on this new offer, Air France worked in close collaboration with more than 3,500 customers and flight attendants.


As from summer 2014, Air France will gradually equip 44 Boeing 777 in its long-haul fleet with these new seats and inflight entertainment systems. In January 2014, the Company will unveil its future Business offer. In April 2014, the entire Best&Beyond project will be unveiled around the new La Première cabin.


“Best&Beyond is an emblematic Transform 2015 project, representing an investment of over 500 million euros in new products offered by the Company. Its ambition is to be at the very best level in terms of products and make a difference with optimum attentive customer service.” stated Bruno Matheu, Chief Officer – LH Passenger Activity Air France.

“To support this move upmarket, a new more simpler and more reactive commercial organization was set up in July 2013. These new products and services will constitute major competitive assets in our commercial strategy” added Patrick Alexandre, EVP Commercial, Sales and Marketing Air France-KLM.

Comfort, attention to detail and pleasure; three convictions, three priorities underpinning Air France’s commercial strategy and its “Best & Beyond” upmarket positioning.


The move upmarket also focuses on the quality of customer relations. From check-in up to the end of the trip, including all services provided, everything is done to ensure that every passenger enjoys a privileged moment on board Air France. The Company has elected to rely on the talent of its employees through five service attitudes. A total of 19,000 employees will be trained in 2013. Tomorrow it will be the entire company.

These five attitudes are:

– Make others feel unique,
– Value,
– Show you care,
– Make details count,
– Take initiative.

Read the press kit

Download the high res pictures

Watch the video: “new Economy and Premium Economy experience”

Watch the video: “making-of: new long-haul tableware”

Watch the press conference broadcast

Discover all the latest Air France news in real time wherever you are on the free iPhone application on the corporate website and on smartphones at 

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