Ecruising founder and chairman, Brett Dudley, has renamed the company’s new separate operation dedicated to the luxury high end of travel and cruising.
Named 33 Degrees at its launch last month, the company has now been renamed Latitude 33 – A degree of difference.
Dudley said that with hindsight he believed the new name better suited the ideology behind it.
“We decided to change the name to better suit the meaning and make its marketing more prominent within the industry,” he said.
“Our tour experiences are second to none, with unique inclusions that are not found with other Australian operators and we required a name to match that.”
Latitude 33 remained dedicated to providing clients with original immersive high-end products encompassing amazing experiences, luxury and effortless travel, a statement said.
Derived from ecruising’s custom-created cruise and land tours incorporating luxurious world-wide travel experiences, the exclusive Latitude 33 itineraries are felt to have out-grown the ecruising.travel brand.
Tours visit some of the world’s most remote and interesting places. They may incorporate private jets, exclusive use of small resorts and luxury ships by guests of Latitude 33 who are always accompanied by knowledgeable local guides and fully escorted by the company’s experienced tour hosts.
Edited by Peter Needham