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Ehime Prefecture, which is located in the west of Shikoku island in Japan, is carrying out the “CHALLENGE 1,000-km Project,” a cycling event featuring a full-circle course around Shikoku where participants wear an original cycling jersey and are given three years to finish cycling around Shikoku. Participants who complete the challenge are given a “Finisher Award” and “Commemorative Medal.” You can sign up for this challenge through the website. Please look below for more details.

“Shikoku Circuit Cycling” official website:
English: https://cycling-island-shikoku.com/en/index.html
Traditional Chinese: https://cycling-island-shikoku.com/zh-tw/index.html
Korean: https://cycling-island-shikoku.com/kr/index.html

Shikoku has a 1,000-km full-circle course, matching the distance of “bicycle kingdom” Taiwan’s island-circling course. The romance-filled “Shikoku Circuit Cycling” is rapidly gaining popularity as a vacation activity.

Ehime is home to one of the best cycling courses in Japan, Shimanami Kaido. Ehime openly welcomes both Japanese and international guests to experience this scenic cycling road. Matsuyama Airport has both Seoul and Shanghai flights, and plans to open a flight to Taiwan this summer. Matsuyama Airport even has a cycle station with changing rooms so that individuals can set up their bikes that they took as luggage and change clothes to quickly get started on their journey.