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Emaar Hospitality Group leadership team leads associates to roll out ‘Dubai Way’ training

April 10, 2018 Hotel News No Comments Email Email

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, and Rove Hotels, a joint venture of Meraas Holding and Emaar Properties PJSC, have commenced the implementation of the Dubai Way training programme, a strategic initiative by Dubai College of Tourism (DCT).

All hotel projects under Emaar Hospitality Group and the contemporary midscale Rove Hotels are rolling out the programme following the voluntary participation of Emaar Hospitality Group’s leadership team in the Dubai Way online training session.

Dubai Way is designed to improve the knowledge and resourcefulness of the entire tourist-facing workforce. With this, DCT is delivering a multi-disciplinary educational platform that seeks to nurture human capital and contribute to Dubai’s vision of welcoming 20 million annual visitors by 2020. The Dubai Way programme is the first of many fundamental courses that DCT will provide across the tourism, hospitality, retail and events industries.

The Dubai Way programme provides 30 in-depth lessons covering vital knowledge on history, culture, visitor attractions, safety and security, transportation, adventure, gastronomy and customer service. The dynamic, self-paced training programme is available online in English, Arabic, Hindi, Urdu, Bengali and Mandarin.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “All of us working in Dubai’s tourism industry are hosts and ambassadors of this city. The Dubai Way is a great initiative developed by the Dubai Department of Tourism & Commerce Marketing, and an important step in making Dubai the most hospitable destination in the world. Our leadership team and I learned a lot about Dubai’s history, variety of offerings and welcome culture by completing the online course. All Emaar Hospitality Group associates will do likewise by the end of June.”

Essa Bin Hadher, General Manager, DCT, added: “We are pleased that the leadership team at Emaar Hospitality Group recognises the huge benefits of participating in the Dubai Way training. Ensuring we have a knowledgeable and resourceful tourist-facing workforce in Dubai is critical to driving repeat visitation and becoming the most recommended destination in the world, and we are grateful for Emaar Hospitality Group’s valuable contribution towards these goals.”

Emaar Hospitality Group has 11 operational hotels in Dubai under Address Hotels + Resorts as well as the upscale lifestyle Vida Hotels and Resorts brand and Rove Hotels. With a strong portfolio of upcoming properties under both brands as well as, Emaar Hospitality Group is focused on supporting the goals of the Dubai Tourism Vision 2020 to welcome over 20 million annual visitors by the turn of this decade.

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