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EMBARGOED 18 AUG 2018: Aussies seek more than only ‘ski’ snow holidays this season

December 19, 2018 Ski No Comments Email Email

Aussies are seeking holistic snow holidays with unique experiences and cultural immersion alongside thrilling snow sports, according to sales insights released today by Club Med, in-line with the all-inclusive provider’s ski season opening.

An increased number of Australians are signing up for the emotions that you can only experience on a snow holiday, such as the liveliness that comes with fresh mountain air on your face, the freedom of smooth ski runs, the wonder during après ski adventures, and the content from feasting on delicious, well-earned, mountain fare.

Almost all rooms in Club Med’s newest Japanese resort, Tomamu Hokkaido, have been booked through to March 2019, with a huge 37% of those Aussies who skied Japan with Club Med last year returning for 2018. And with Club Med’s European resorts more than 75% full at the start of ski season, the brand has had to create a pre-registration process to keep up with the demand of Australian travellers.

“Our guests continue to book Club Med resorts for their snow holidays because of the exclusive snow community we’ve cultivated with our full-mountain experience,” says General Manager of Club Med Australia, Rachael Harding.

“Our research show that guests are looking for off-mountain activities that wow them just as much as ski does, and Club Med truly delivers this in our premium package. Our winter offering welcomes guests to become part of the Club Med snow community, where the mountains are world-class, the activities are never-ending, and they leave their holiday transformed.”

It’s a sentiment Australian and Club Med Beidahu snowboard instructor, Brandon Creighton, agrees with. He says the increase in Australians investing in premium Club Med ski holidays is because of the transformative nature of their stay: “Some of the experiences I’ve had while teaching guests how to snowboard will stay with me forever.

There’s a moment and you can see it, when snowboarding gets into someone’s blood. All of a sudden they start wanting to push their limit, and finish runs with attitude! At Club Med, you can have a blast on the slopes, meet new people all the time during lunch and dinner at the in-resort restaurants, and then enjoy the après-ski activities to wind down.”

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