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Emirates and Dubai Tourism Announce The Ultimate Famil

April 8, 2015 Destination Dubai No Comments Print Print Email Email

Following three successful years of the Mega Famil, Emirates and Dubai Tourism will again be joining forces to showcase the Airline and the destination to a large group of Australian and New Zealand travel agents.

No longer considered just mega, the ‘Ultimate Emirates Dubai Famil 2015’ will take place in May with more than 300 travel agents taking part in this unique experience.

Some of Australia’s top-selling Dubai agents will be invited from the 13th – 19th May, while New Zealand agents will travel between 10th – 17th May.

The decision to evolve from the Mega Famil to become the Ultimate Emirates Dubai Famil 2015 was made due to the sheer scale, points of difference of this famil and the success of the previous events.

“Over the past three years we’ve taken many agents over to experience Dubai and this year we wanted to bring it to the next level. This will be the biggest group we’ve ever brought to Dubai and we are incredibly excited that we are going to take agents to see firsthand what a growing number of Australian and New Zealand travellers are experiencing when exploring our ever changing hub city,” said Rob Gurney, Emirates’ Divisional Vice President-Australasia.

Taking the mega famil to the ultimate level, Julie King, Dubai Tourism, Director – Asia Pacific commented: “We are thrilled together with Emirates to further strengthen our commitment to the Australian and New Zealand travel trade by taking this famil to new heights year on year. Agents each have individual accommodation in luxury hotels for 5 nights and take part in a fun, experience-based trip with many exciting and competitive components. This allows them to see Dubai through the eyes of their customers.”

“Dubai is a vibrant city that is continually changing and evolving, therefore each year there are always many new areas to explore. We are delighted to have on board the Address Hotels and Resorts, Atlantis The Palm, Dubai, and Jumeirah Hotels & Resorts as our platinum partners, Arabian Adventures, Shangri La Hotel, Dubai, Sheraton Dubai Creek Hotel & Towers & Sheraton Grand Hotel Dubai, Taj Dubai, The Oberoi, Dubai as Gold Partners and Fairmont The Palm as our Welcome Reception Partner,” said King.

The itinerary will include five days for agents to familiarise themselves with the destination including opportunities to explore Dubai’s unique culinary and cultural diversity, visit the latest attractions and explore both the old and new experiences on offer.

To top off the new itinerary, agents will take part in a discovery “MyDubai Day” with innovative challenges at some of Dubai’s unique attractions, culminating with a celebration event and prizes.

At the completion of the Ultimate Famil, 14 premium sellers from across Australia and New Zealand will take part in a specialised itinerary to showcase the luxury elements of the city.

These lucky agents will be premium top-sellers of both Dubai and Emirates, with agents drawn from NSW, Victoria, Queensland, Western Australia, South Australia, Northern Territory, Tasmania and New Zealand. The exclusive four day program will demonstrate the resorts, culinary experiences and attractions that meet the needs of the Business and First Class market. Burj Al Arab, Al Maha Desert Resort & Spa and Sofitel the Palm are our luxury partners for this part of the programme.

All agents will experience Emirates’ full service offering to and from Dubai, including service delivered by a multi-lingual crew, gourmet food and wine, on-board connectivity through Wi-Fi, up to 2,000 channels of on-demand ice inflight entertainment and generous luggage allowances. Emirates currently operates 84 flights a week from Sydney, Melbourne, Brisbane, Perth and Adelaide to Dubai, including four daily services on-board the state of the art A380. Across the Tasman Emirates flies 28 services a week from Christchurch and Auckland to the East Coast of Australia, before those flights continue on to Dubai.

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