This month Emirates celebrates 20 years of flying to Australia with the airline continuing to demonstrate its commitment to the market by increasing capacity through the deployment of two additional A380 aircraft on its Australian services this calendar year.
(Pictured centre, left to right) Kim Campbell (Aviation Route Development, Melbourne Airport) and Dean Cleaver (Emirates Regional Manager for Victoria and Tasmania) join Collingwood Football Club players and musicians from the Melbourne Symphony Orchestra at Melbourne Airport’s celebration Emirates flying to Australia for 20 years on Sunday 26 June 2016.
Since launching services to Australia in June 1996, the airline has grown substantially from four flights a week from Dubai to Melbourne, Victoria, to 105 flights per week to five Australian cities today. This includes 11 daily flights from Dubai to five capital cities – Sydney, Melbourne, Brisbane, Perth and Adelaide, and four daily flights from New Zealand to Australia.
Over the last two decades the airline has experienced progressive growth in Australia and since commencing services to the country, Emirates has carried more than 27 million passengers on its Australian flights, boosting the nation’s annual AUD$30 billion export earnings from tourism. While in 2015-16, Emirates carried more than 3.3 million passengers on its Australian flights, with an average seat factor of 80 percent – one of the highest amongst carriers operating in the Australian market.
From a cargo perspective, Emirates is the second largest international cargo carrier in Australia, with market share of over 11%. While overall, including both international and domestic cargo, Emirates is the third largest cargo carrier in this market.
Barry Brown, Emirates Divisional Vice President for Australasia, said the milestone highlights the airline’s ongoing commitment to the Australian market.
“Australia is one of Emirates’ most important markets and it has been incredible to witness the expansion of our network across the country over the past 20 years, which has allowed us to connect more travellers from around the world to Australia through our convenient Dubai hub.
“Australia is the third largest A380 destination for the airline globally. The deployment of additional A380 aircraft in Australia this year provides further opportunities for those travelling to Australia to experience our world-class product and enjoy a seamless A380 journey, while increasing our capacity and delivering substantial economic benefits through travel connections, cargo and inbound seats,” said Mr. Brown.
Already this year, Emirates added its sixth daily A380 service to Australia, replacing the B777-300ER aircraft on flights EK404 and EK405 between Dubai and Melbourne, which operate via Singapore.
While from August, Emirates is scheduled to increase this number to a total of seven daily A380 flights to Australia, up-gauging flights EK424 and EK425 between Dubai and Perth, Western Australia.
In addition, in the last 12 months Emirates demonstrated its commitment to the Australian market by unveiling new Business Class lounges at Melbourne and Perth international airports.
This year Emirates also celebrated the third anniversary of its codeshare partnership with Qantas, which allows Emirates customers to connect to Qantas’ Australian domestic network of more than 50 destinations and 3,900 flights per week, while Qantas customers are able to access more than 45 Emirates destinations in Europe, the Middle East and North Africa.
In the time that Emirates has flown to Australia, the airline has invested more than AUD$90 million in local sponsorships of a number of Australia’s leading sporting and cultural institutions, ranging from the Emirates Melbourne Cup and the Australian Open Tennis, Collingwood Football Club, Emirates Australian Open Golf through to the Melbourne Symphony Orchestra, Sydney Symphony Orchestra.