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Emirates celebrates 30 years into Germany

August 22, 2017 Destination Europe No Comments Email Email

 Inspiring travel and facilitating trade between Germany and the world for three decades: Emirates, the world’s largest international carrier and ‘Best Airline in the World’*, marks its 30th anniversary of scheduled flights into Germany. 

Initially flying from Frankfurt to its Dubai hub on 1 August 1987 with a twice-weekly Airbus 310-300 service, Emirates carried just 19,800 passengers in and out of Germany in its first year of German operation. At that time, Emirates had six aircraft in its entire fleet, offering passengers onward connections to six other destinations.

Committed to world-class customer service and in response to high market demand, Emirates has steadily increased frequencies, added new gateways and upgraded the type of aircraft it had used during those thirty years in Germany. Business and leisure travellers today benefit from a wide choice of routings and timings with ten daily Emirates nonstop flights from four German airports to Dubai where they can connect seamlessly to popular destinations in the Middle East, Africa, Asia, Australia, New Zealand and in the Indian Ocean. 

Part of German skies, cities and communities

When Emirates launched passenger services between Frankfurt and Dubai back in 1987 the twice-weekly service operated via Istanbul. It became a daily non-stop service just a few months later, in March 1998.  Becoming known for its world-class product and service, the carrier continued to grow passenger numbers adding a daily flight to achieve double-daily operations in October 2002 and to triple daily services in December 2011.

Always looking to bring its best-in-class products to the German market, today two of the three daily flights into the key city of Frankfurt are served by Emirates’ flagship A380 aircraft. Following the success of flights into Frankfurt and in line with customer demand – Emirates launched services to a further three German gateways: Munich (1999; today triple-daily A380 operation), Dusseldorf (2001; today double-daily, all A380 service) and Hamburg (2006, today double-daily Boeing 777 flights). In addition, in recent years, an Emirates A380 has made a commemorative or one-off flight to Hamburg, Berlin, Dresden and Cologne in Germany.

Further enhancing the product offering in the market, Germany was the third European destination on the airline’s network to offer dedicated Emirates Lounges with the opening of Munich and Frankfurt in 2006. In 2009, Emirates unveiled own airport lounge facilities in Dusseldorf and Hamburg, reinforcing its commitment to the German market.

Emirates Skywards, the airline’s frequent flyer programme, marks its 17th year milestone with over 16 million members across its four tiers Blue, Silver, Gold and Platinum – including almost 890,000 Germans. Partnerships with European brands like Europcar and Sixt and multiple hotel brands across Germany offer members additional ways to earn and redeem Skywards Miles.

Emirates has been committed to sport sponsorship in Germany for many years, being the main sponsor of Bundesliga club Hamburger SV since 2006, the most long-standing jersey sponsor in the club’s history. Emirates is also Official Main Partner and Official Carrier of the BMW International Open, the leading golf tournament on German soil, since 2002. 

Over 2,000 tonnes of weekly cargo capacity out of Germany

The airline’s freighter division, Emirates SkyCargo, has played a key role in strengthening trade links between Germany and the world, offering a weekly cargo capacity of up to 2,200 tonnes.
In addition to belly-hold freight on its ten daily passenger flights, Emirates operates a total of six weekly Boeing freighter services between Frankfurt and Dubai and two weekly cargo-only flights from Frankfurt to Mexico City.

Since January 2013, over 615,500 tonnes of cargo have been carried into and out of Germany. Exports carried out of Germany include electronics, pharmaceuticals and car parts, bound for markets in the Middle East, Africa and Asia and USA.

Largest Airbus A380 operator in the world

In 2011, Emirates became the first foreign airline to operate scheduled A380 passenger services into Germany. Today, thanks to Emirates’ extensive network of A380-served destinations, travellers can enjoy a seamless all-A380 experience from Frankfurt, Munich and Dusseldorf, not just to Dubai but also beyond to Asia, the Indian Ocean, Australia and New Zealand.

With now fewer than 95 A380s in its fleet and a further 47 on firm order, Emirates is the world’s biggest operator of the largely German-produced Airbus double-decker aircraft. Airbus estimates that Emirates’ A380 orders support the employment of 41,000 direct, indirect and induced jobs in Europe respectively around 14,500 in Germany alone.

Germans within the Emirates Group

Back in 1987, the team in Frankfurt comprised twelve staff. Today, Emirates employs over 230 people based in Germany across a range of departments. Within the Emirates Group, there are 610 German nationals employed worldwide, including over 100 German pilots and more than 200 German cabin crew. Emirates’ status as an excellent employer is shown by its high staff retention rates – with about half of the team members in Germany having worked for over 10 years or longer.

Economic contribution

Emirates contributes EUR 285million to the German economy each year via purchases of products and services, direct expenditures and marketing spend, which translates into Emirates having a significant impact on employment and economic growth in Germany. A 2015 study by Frontier Economics showed that Emirates’ operations at German airports supported over 11,000 direct, indirect and induced jobs in 2013 alone, representing a gross domestic product impact of EUR 1 billion. Emirates’ global network ensures that, with a single stop in Dubai, German export products are conveyed to customers as far away as Sydney, Karachi and Auckland.

Emirates has also played a major role in creating and increasing the tourism flows between Germany and the Middle East over the past thirty years. Over 460,000 Germans visited Dubai in 2016, making it the ninth biggest source market. In 2016, Germany recorded two million overnight stays by Gulf visitors, with projections of a rise to 3.6 million by 2030. The U.A.E. accounts for 45 percent of the travellers from the Gulf region to Germany.

Emirates’ operations have also acted as an important catalyst in developing the excellent relations between Germany and the United Arab Emirates (U.A.E.) the past three decades. The U.A.E. is today the largest buyer of German products in the Arab world and Germany’s fifth biggest export market outside Europe, with German exports to the U.A.E. reaching EUR 14.55 billion in 2016. There are approximately 900 German companies operating in the U.A.E., approximately 600 of them located in Dubai.

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