Emirates made its design collaboration debut at the second edition of Meet d3, in addition to engaging visitors with on-ground experiences geared for all ages. Emirates was at Meet d3 at the Dubai Design District which ran until 10 December.
Emirates recently collaborated with renowned jewellery designer and artist Nadine Kanso to create a limited edition collection called ‘Bil Arabi for Emirates’. Bil Arabi literally means ‘in Arabic’, and Kanso, a resident d3 artist, is famous for her distinctive use of Arabic letters and calligraphy to create her designs.
Inspired by the growing trend of calligraffitti, each product in the Bil Arabi for Emirates collection features the word ‘El Emarat’, or ‘The Emirates’ in gold Arabic writing. Visitors also had the chance to buy limited edition porcelain mugs, T-shirts, bags, decorative plates and much more. In addition, visitors were also able to order bespoke limited edition ‘El Emarat’ bracelets and rings.
Another collaboration on display at the Emirates stand was emerging design studio, Alif Design, also based in d3. An exclusive limited edition “Meet d3 collection” celebrated the diversity of Emirates’ iconic Cabin Crew. Merchandise including mugs, bags, cups, notepads, and plates, among other items featured artistic illustrations of Cabin Crew, all of which were showcased for the very first time at the Emirates stand.
The Emirates stand also offered visitors a chance to create their own personalised ‘emoji’ cubes. Visitors were also able to choose a cube, add their name or nickname, their hobbies, favourite food and other aspects of themselves then leave it to a special design team to create a fun cube, customized just for them. The cube was made on site and visitors were able to walk away with it on the spot.
Kids were able to explore aircraft design, from the fuselage to the wings, to build their own Emirates A380 paper airplane and take it home as a souvenir of their ‘aviation’ experience.
Meet d3 is among the many cultural and musical events which allow the airline to engage with local communities as well as offer an opportunity to support the growth of arts and creative industries in Dubai. The event brought together over 50 activations, installations and performances to celebrate creativity across art, design, fashion, music and food.