Emirates has launched its own online Application Programme Interface (API) to foster stronger B2B partnerships.
The Emirates online B2B API, is an innovative direct connect solution which allows distribution partners to directly connect to Emirates’ host reservation system providing access to availability, pricing, shopping and ticketing. In addition, the API facilitates ancillary sales including excess baggage, visas, and chauffer services.
The new platform is New Distribution Capability (NDC) compatible as per International Air Transport Association (IATA) guidelines and will enhance the capability of communications between Emirates and travel agents. Users will be able to seamlessly integrate the Emirates rich content into their own platforms for multiple retailing scenarios.
“The new capabilities will allow Emirates to extend the already rich Emirates online brand to travel retailers and ease integration into their own trading platforms. This is an important step in for us in enhancing our already strong mobile and B2C strategy and will allow us to collaborate more effectively with those in the travel industry to benefit our growing pool of different customer segments worldwide,” said Paul Starrs, Senior Vice President of Global Sales.
Since its launch, several new ventures have been forged with consolidators and travel agents. One of the early adopters is Mondee Travel, among the biggest consolidators in the United States.
“With the new API, implementing and integrating the Emirates brand into our own trading platform has become even more convenient. The new API is fast and flexible and eliminates costly technology overhead which is then translated to cost-effective solutions for our shared customers,” said Mr. Prasad Gundumogula CEO Mondee Travel.
The API will effectively extend the reach of the Emirates online brand by developing and marketing an Emirates online direct solution. The online B2B API uses industry-standard XML messaging and can be accessed here: http://www.emirates-api.com/