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Emirates Inspires You To ‘Be There’

May 27, 2015 Aviation No Comments Print Print Email Email

Emirates, a global connector of people, passions and places, has launched ‘Be There’, a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel.


Meet Emirates’ ‘Be There’ globalistas, (L to R) Rahed, Ashley, Jeremy, Christine, Nimeet, Shahab and Tamara

For this digital and social media campaign, Emirates has turned to its own “globalistas” – the airline’s dynamic and passionate employees hailing from over 130 nationalities – and given them a starring role. As ambassadors, these “Be There” globalistas will travel around the world over a six-month period, and bring their passion to life by capturing their unique ‘Be There’ experiences through their own storytelling lens.

Flying the flag for Australia is Sydneysider and Emirates Cabin Crew member, Jeremy Fenton. Over the next few months Jeremy will be travelling to destinations including Madrid, Dublin and India. Australia will also feature as a key destination as part of the global campaign, with Adelaide chosen from over 140 locations serviced by the Emirates network. Nimeet Shah from India, will make the journey to Adelaide in late August as part of his whirlwind journey across the globe.

Selected through a talent show style competition held for Emirates staff, the seven globalistas will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline’s global network on six continents. From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions – making the story and experience their own.

Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC’s extensive channel reach as well as Emirates’ own digital and social media channels. NGC has been involved with the audition process, creative development, vignette production, and also helped coach the seven globalistas on the basic skills and visual techniques to tell a compelling story.

“When we ask ourselves, ‘why we travel’, we don’t have to look very far for the answers. The close to 500 submissions for ‘Be There’ by our talented staff, and the tremendous response across our company in support of participating colleagues, speak to our shared love for travel. Our people and our spirit of adventure play a big part in our success as an airline,” said Boutros Boutros, Emirates’ Divisional Senior Vice President of Corporate Communications, Marketing & Brand. “This campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as ‘Be There’ ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel.”

“The ‘Be There’ campaign has been a seamless partnership between two global brands,” said Con Apostolopoulos, Vice President for Advertising & Partnerships at Fox International Channels. “NGC’s unique storytelling ability has showcased the fascinating group of individuals under Emirates’ employment to inspire other like-minded travellers.”

The globalistas will begin their journeys in May and continue through November, and together will cover close to 40 destinations. To see where they are headed next, learn more about their stories, or find out more about the project, visit www.emirates.com/bethere. You can also follow their unique journeys on National Geographic channel, on Emirates’ social media channels – Facebook, YouTube,Instagram and Twitter. There will be a new destination post each week; participate in the conversation and share experiences using #BeingThere.

Meet our globalistas:

Ashley Klinger, from USA – First Officer, Boeing 777 (Video)

Nimeet Shah, from India- Contact Centre in Mumbai (Video)

Rahed Ammoura, from Ireland-SEP Training Manager, crew training (Video)

Shahab Al Awadhi, from UAE- IT Manager (Video)

Tamara White, from USA- Cabin Crew (Video)

Jeremy Fenton & Christine Goede, from – Jeremy, Australia, and Christine, Canada. Both Cabin Crew (Video)

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