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Emirates Marks First Anniversary in South Australia

November 7, 2013 Aviation No Comments Email Email

Emirates, one of the world’s fastest growing airlines, has carried more than 155,000 passengers between Adelaide and Dubai as the airline marks its first anniversary flying to South Australia.

Recording above expectation volumes, Emirates’ load forecasts sat above 80 per cent on average throughout the year and contributed to a 5.5 per cent increase in South Australian international visitor numbers as cited by a recent International Visitor Survey.

Emirates Boeing 777-300EREmirates District Manager for South Australia, Paul Jury, said the support of the South Australian government, travel trade industry and the general public has helped drive a positive first year for the airline’s fifth Australian gateway.

“The support from the state of South Australia has been overwhelming.  Our Economy Class cabin has been heading out full to Dubai, together with strong support for our Business and First Class cabins, especially since our flights upgraded to a daily service from February this year.”

“We’ve worked closely with our partners including the travel trade, the South Australian Tourism Commission, BusinessSA and the Adelaide Convention Bureau amongst others, who have provided exceptional support in both inbound and outbound capacities,” Mr Jury commented.

Tourism Minister, Leon Bignell, said the arrival of Emirates had provided a significant boost to tourism in South Australia.

“Emirates’ vast network of destinations via Dubai has brought the world to Adelaide and Adelaide to the world. A $2 million marketing partnership between the State Government, Emirates and Tourism Australia, has resulted in a significant increase in visitors from the UK, France and Germany,” Mr Bignell said.

Emirates’ 354-seat Boeing 777-300ER is the largest passenger aircraft to service South Australia and provides 2,478 seats per week each way between Adelaide and Dubai, servicing the state with 9,912 seats per month.

In addition to passenger numbers, exports from South Australia have performed strongly with Emirates SkyCargo carrying more than 2.5 million kilos to key markets in the Middle East, Europe, Africa and New Zealand.

“Our aircraft have the capacity to carry up to 20 tonnes of freight per flight and we’ve seen a significant trend in the export of commodities such as pharmaceuticals, chilled meat and seafood, wine, perishables, mining and communications equipment and skin care products, helping South Australia make its mark in business as well as tourism”, concluded Mr Jury.

Emirates load forecasts remain strong into 2014 as the Early Bird sale season moves into full swing and demand for European tour season travel remains high, especially with the newly launched route to Stockholm which is set to appeal to the state’s lucrative cruising market.

Photo caption: Emirates’ Boeing 777-300ER is the largest passenger aircraft to service Adelaide.

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