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Emirates Partners With Oxford University To Launch Data Science Lab

November 12, 2015 Business News No Comments Print Print Email Email

Emirates has launched a data science lab in a five year partnership with Oxford University.


Sir Tim Clark, President Emirates Airline addresses the audience at the launch of the Oxford-Emirates Data Science Lab

Employing a team of world-class scientists, engineers, social scientists and domain experts from Emirates and Oxford University, the Oxford-Emirates Data Science Lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network driving immediate, tangible benefits to the Emirates Group. Longer term, the lab’s focus will be to redefine the customer experience through improved personalisation with individual customers.

Located at the Oxford Centre for Information (OCI) at the University, the Oxford-Emirates Data Science Lab will draw on data science, machine learning, mathematics and big data to help place data at the heart of the organisation and streamline business processes. Part of the recently-launched Emirates Group Enterprise-Wide Transformation strategy, the Lab will support the whole Group, including Emirates airline, Emirates SkyCargo and dnata, the air services provider.

Speaking from the lab’s official launch at Oxford University, Sir Tim Clark, President of Emirates, said: “In the age of the digital economy, we have witnessed first-hand how technology-based innovation can transform brands and disrupt entire industries by placing the customer at the heart of the business.”

“The Oxford-Emirates Data Science Lab will provide us with a best-in-class dedicated team who can test and develop new business solutions using big data and real-time analytics, helping to the transform the Group into a customer-centric, travel experience company.


From left to right, Gary Chapman, President Group Services and dnata, Donal Bradley, Head of Mathematical, Physical and Life Sciences Division (MPLS) Oxford, Sir Tim Clark, President Emirates Airline and William James, Pro Vice-Chancellor for Planning and Resource Allocation, Oxford

“At Emirates we have always placed innovation at the heart of our business and are famous for doing so – from on-board Wi-Fi and award-winning inflight entertainment systems, to operating the world’s biggest fleet of the technologically-advanced A380s. The concepts and insights revealed by the Oxford-Emirates Data Science Lab will help further cement our position as the industry leader in customer experience, and help us to make every passenger journey a more personalised experience from the very first touchpoint.

Professor Peter Grindrod at Oxford University said: “In recent years, airlines have gained access to much more data than they had in the past — from the price of tickets they sell online to the music preferences of frequent flyers. Now, they need to fuse it together and analyse it in the right way. At Oxford we have experts in all kinds of relevant areas — from optimisation and machine learning, to behavioural analytics and ethics — that will be able to help Emirates provide their passengers with a more personal service than ever before. It’s an exciting time for data science, with rapid advances in the techniques we use being applied to real problems that will have an impact on people’s lives.”

About Emirates:

Emirates connects people and places around the globe, inspiring travel and facilitating trade across 147 destinations in 79 countries and territories. On-board its modern and efficient fleet of 241 aircraft, Emirates offers award-winning comfort and service, delivered by friendly cabin crew representing over 130 nationalities. Emirates has received more than 500 international awards for excellence.

Today, Emirates operates the world’s largest and one of the youngest fleets of the iconic A380 and popular Boeing 777s.

In 2013 the world’s first purpose-built A380 facility, Concourse A, opened at Dubai International Airport for the exclusive use of Emirates and its global aviation partner Qantas, connecting to over 35 Emirates A380 destinations around the world.

Together, Qantas and Emirates operate 91 flights per week to Dubai from Australia. Emirates’ 77 services operate from Brisbane, Perth, Melbourne, Adelaide and Sydney, including five daily A380 flights. One service daily from Sydney operates via Bangkok. One service daily from Brisbane operates via Singapore. One Melbourne service daily operates via Singapore, with another daily service operating via Kuala Lumpur. Emirates operates 28 flights per week to New Zealand – daily to Christchurch from Sydney, and daily all-A380 travel to Auckland from Sydney, Melbourne and Brisbane.

For flight information and bookings contact Emirates on 1300 303 777, visit your local travel agent or go to www.emirates.com/au

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