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Emirates’ super jumbo message against the illegal wildlife trade

November 10, 2015 Responsible Tourism No Comments Print Print Email Email

Two massive Emirates A380 jets take to the skies this week, wearing special livery in support of United for Wildlife, a global collaboration that unites the efforts of the world’s leading wildlife charities in the fight against the illegal wildlife trade.


The beautiful livery, featuring some of the planet’s wildlife threatened by poaching and the illegal wildlife trade, aims to raise awareness of the illegal wildlife trade and communicate the need for urgent action.

The Rt Hon The Lord Hague of Richmond, Chair of the United for Wildlife Transport Taskforce said: “We welcome the efforts and commitment made by Emirates airline to combat the illegal wildlife trade. This is more than just an environmental issue. The illegal wildlife trade is now recognized as a serious and organised transnational crime. It drives corruption, is linked to money laundering and can damage economic development in many of the world’s poorest countries and communities. It will take a concerted effort, involving not only effective deterrents against poaching and smuggling, and vigilance in policing and punishing these crimes, but also efforts to increase consumer education to cut demand to protect these animals for the future. ”

Sir Tim Clark, President Emirates Airline said: “Many animals, in particular African elephants, rhinos, tigers, and pangolins, are under extreme pressure because of an unprecedented spike in the illegal wildlife trade. The world is in a global poaching crisis, and everyone has to do their part to stop this, before it is too late. Emirates believes that the global transport industry, including airlines, can play a significant role to break the supply chain of illegal wildlife trade. And at Emirates, we are committing the resources to do our part.”

Consumers too, can contribute in a big way, by boycotting products made from the parts of these endangered animals and discouraging others from doing so.

Emirates’ two A380s will be operating flights this week. The first one departed for London (LHR) on 2nd November and a second will operate to Mauritius (MRU) on 5th November, each wearing a different design featuring endangered wildlife. The decal on the first flight featured six endangered species, while the second flight will feature a decal with rhinos and elephants. Both designs cover the world’s largest passenger aircraft almost from nose to tail, spreading over the wings and under-belly of the plane. Approximately 40% of the surface area of the A380 will be covered by the decal. The larger of the two designs span over 42.5 metres in length and 6.2 metres in width, and weighs 70kg. Entirely designed, produced, and applied by Emirates’ in-house staff, both of these are the largest decals the airline has put on any aircraft, to date and took a team of 28 people 2.5 days to apply the decals on one A380, or approximately 900 man hours per aircraft.

View the timelapse video of the aircraft putting on its new livery here:

In addition to its two A380s literally “flying” the flag for the cause, Emirates will run regular feature stories about wildlife protection in its inflight magazines, and showcase podcast interviews, wildlife programming and feature films on its award-winning ice inflight entertainment system. This subject was the cover story in the October edition of Emirates’ Open Skies magazine, which can be read here.

The airline is also collaborating with international organisations to train and better equip its ground and cargo staff to detect and deal with illegal wildlife products in transit. As the required paperwork for movement of some wildlife products is often forged, Emirates also made the decision to ban trophy shipments.

dnata, one of the world’s largest air services provider and a member of the Emirates Group, is also raising awareness through its dnata4good initiative. dnata4good has already been working with local charity organisations and authorities to save the Rhinos in South Africa. dnata4good has already funded an emergency response vehicle which treats poached rhinos in the field and have played a major part in educating local children on the dangers of poaching. In addition to this, they have also supported the first rhino orphanage and rehabilitation facility which is now fully operational in Hoedspruit.

Quick facts about the threat to wildlife from poaching and illegal trade

  • There are as few as 3,200 tigers left in the wild. Illegal trade in their parts and products is one of the biggest threats to wild tigers. Between 2000 and 2014, the parts of at least 1,590 tigers were seized in Asia.
  • Rhino poaching in South Africa increased from 13 rhinos in 2007 to 1215 rhinos in 2014. That now equates to more than three rhinos a day. Africa-wide, 1,293 rhinos are reported to have been poached in 2014.
  • Around 30,000 African elephants are killed by poachers each year. Central Africa is worst hit with a poaching rate twice the continental average. Left unaddressed, poaching could cause the extinction of elephants in Central Africa.
  • The pangolin is the world’s most-trafficked mammal. Over a million pangolins are estimated to have been poached in the last ten years.
  • Park rangers are often ill equipped and inexperienced to tackle armed and ruthless poachers. Poaching syndicates have changed the way they operate and are now using sophisticated weaponry and equipment to increase their activities and avoid detection (helicopters, veterinary drugs, night vision equipment). 1,000 rangers are estimated to have been killed in ten years while protecting wildlife.

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