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Emirates triumphs as Qantas International market share fades

May 13, 2014 Aviation, Headline News 1 Comment Email Email

egtmedia59Qantas has lost international market share steadily over the past 10 years while Emirates has progressively increased its share of traffic to and from Australia.

Emirates last year displaced Singapore Airlines to become the number two international carrier serving Australia, in terms of passenger numbers.

The trend is shown in newly released figures on international airline activity for 2013 from the Bureau of Infrastructure, Transport and Regional Economics (BITRE).

Over 10 years ago, in 2003, Qantas conveyed almost a third (31.4%) of passengers in and out of Australia. Emirates’ share was just 3.4% – about one tenth of the Qantas share. CHR_TTR_Banner UK_March14(300x250px)

By 2008, Emirates had more than doubled its share to 7%. Over the same time, the Qantas share fell to 24.7%.

In 2013, the Qantas share shrank to 17%. Emirates (in an alliance with Qantas by this stage) lifted its share to 9.3%, pushing Singapore Airlines into number three position.

Coincidentally, the figures coincided with the Emirates Group announcing its 26th consecutive year of profit and company-wide growth.

Fifty-four international scheduled airlines operated services to/from Australia during calendar year 2013, a total that include five dedicated freight airlines but excluded airlines operating only via code share arrangements.

International scheduled passenger traffic in 2013 was 31.345 million compared to 29.609 million in 2012 – an increase of 5.9%.

In 2013, Qantas Airways had the largest share of the market with 17% followed by Emirates with 9.3%, Singapore Airlines with 8.9%, Air New Zealand with 7.8% and Virgin Australia and Jetstar with 7.7%.

Compared to 2003, Qantas Airways’ share has decreased by 14.4%, Emirates’ share has increased by 5.9%, Singapore Airlines’ share has decreased by 2.0% and Air New Zealand’s share has decreased by 1.2%. Virgin Australia did not commence international operations until January 2004 and Jetstar did not commence international operations until December 2005.

The decrease in share for the Qantas group (Qantas Airways, Jetstar and Jetstar

Asia in 2013 compared to Qantas and Australian Airlines in 2003) was 9%.

The share of passenger traffic accounted for by Australian designated airlines decreased from 34.1% in 2003 to 32.4% in 2008 and to 30.4% in 2013.

Qantas Airways, Jetstar and Virgin Australia (excluding services operated under New Zealand designation) contributed to the Australian airline share in 2013.

Seats made available on international scheduled operations in 2013 totalled 42.089 million – an increase of 7.1% compared to 2012. The overall seat utilisation percentage (including Emirates and Qantas passengers travelling through Australian ports) has decreased from 77.6% in 2012 to 76.7% in 2013.

In 2013, Low Cost Carriers AirAsia X, Indonesia AirAsia, Jetstar, Jetstar Asia, Scoot and Tigerair together accounted for 14.4% of total international passenger traffic. This compares to the LCC share of 13.6% in 2012.

Seat utilisation at capital city airports in 2013 increased at Darwin (0.8%), remained unchanged at Sydney and declined at Melbourne (0.3%), Brisbane (1.3%), Perth (3.7%) and Adelaide (4.2%). Melbourne recorded the highest rate at 78.5% followed closely by Sydney on 78.4% while of the major airports, Cairns had the lowest rate at 67.2%.

Of the 42.089 million seats operated to/from Australia in 2013, Sydney accounted for 41% followed by Melbourne with 22.6%, Brisbane with 15.1% and Perth with 12.8%.

New Zealand, Singapore, United Arab Emirates, USA, and Malaysia were the top five countries in terms of traffic on board passenger movements in 2013. Seat utilisation was highest for Chile with 83.9% followed by Canada with 82.7% and USA with 82.1%.

In 2013, 16.6% of the passenger movements to/from Australia were either to/from or via Singapore. Auckland was the next largest hub accounting for 13.1% followed by Kuala Lumpur (7.8%), Dubai (7.0%) and Hong Kong (6.8%).

Edited by : Peter Needham

Currently there is "1 comment" on this Article:

  1. Martin says:

    Why should anyone be surprised that QF international share has dropped as they no longer offer flights.

    From Perth QF no longer fly to Singapore or Hong Kong (Jetstar operate the SIN flights) if you want to go to HKG you must fly through SYD!

    There is no airline that offers First Class to Singapore and god help us if anything happens in the Middle east as we would lose Emirates, Qatar and soon to arrive Etihad.

    Why doesn’t BA extend its SIN terminator to Perth and offer a first class service to and from SIN with a same plane through flight to London which would suit a lot of elderly passengers?

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