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Emirates YOO by Kuoni Group Quadruples Its Inventory

February 20, 2014 OTA News No Comments Email Email

Less than a year since its launch in May 2013, Emirates YOO (, the first interactive online travel resource by Kuoni  Group, has quadrupled its inventory offering and is now looking to add flights and car rentals to its growing portfolio in the coming months. In addition, the company is developing a mobile / tablet app for customers to download and easily book / manage their holidays that will be launched next month.

Emirates YooGiving details of its exceptional progress, Girma Wossenseged, Managing Director and the real architect behind the innovative tool said, “Emirates YOO is an online booking website for the UAE and literally puts the emirates at your fingertips. At the moment, we offer 244 hotels, tours and activities, packaged holidays and airport to hotel transfers.

We expanded our inventory by tapping into different distribution channels.  Most importantly it allows travellers to get inside scoop about local attractions, hotels, shops, restaurants, last-minute deals and promotions from a team of gurus collectively called ‘Local Experts’. They enjoy sharing their experiences through their blogs as they go around exploring and discovering those hidden treasures”.

GirmaBeing a true hotelier with over 25 years of experience, Girma specializes in e-commerce and has positioned many branded and independent hotels. He said, “Internet’s impact on business has been profound.Like everything else the changes in how people consume travel services have been radical. Ultimately, it is all about growing travel trade online”.

Between May and July 2013 Emirates YOO saw an increase of over 100% in hotel bookings. Girma stressed, “Since the launch, our daily unique visitors have increased by 200%. The site’s current top excursion is Burj Khalifa. Extremely popular are also Dubai stopover packages.”

Both online and social media advertising have played an instrumental role in optimizing the site. Girma said, “We have presence across major social media platforms such as Twitter, Google Plus, Linkedin, Pintrest and Facebook. We utilise Google Adwords and Facebook adwords on a daily basis. The fans of Emirates YOO compete by taking Selfies of themselves against a landmark in Dubai and post on Pinterest and Facebook. Equally significant are videos of testimonials, experiences and destinations on Youtube, images of destinations on Pinterest, regular posts, polls and competitions on monthly basis on Facebook (To be extended onto Google +). In addition, the blog content is amplified using the posts on Facebook.

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